If you’re planning a trip to Nebraska, you might be wondering what the state’s tourism slogan is. The official tourism slogan of Nebraska, also known as the Cornhusker State, is “Honestly, it’s not for everyone.” This catchy slogan was launched in 2014 as part of a rebranding effort to attract more tourists to the state.
Background
Nebraska’s previous tourism slogan was “Nebraska: The Good Life,” which had been in use since 1971. While this slogan was popular and well-known, it didn’t do much to differentiate Nebraska from other states or showcase its unique qualities.
In 2013, the Nebraska Tourism Commission decided it was time for a change. They hired an advertising agency to develop a new branding strategy that would help Nebraska stand out in a crowded tourism market.
The Meaning behind the Slogan
The new slogan, “Honestly, it’s not for everyone,” is both playful and provocative. It acknowledges that Nebraska may not be the most obvious choice for a vacation destination but encourages visitors to give it a chance anyway.
The slogan also reflects Nebraska’s unpretentious and authentic spirit. The state isn’t trying to be something it’s not or cater to everyone’s tastes. Instead, it embraces its quirks and idiosyncrasies and invites visitors to do the same.
Reaction to the Slogan
While some people were initially skeptical of the new slogan, it has since become widely accepted and even celebrated. In fact, many Nebraskans have embraced the slogan as a badge of honor and a reflection of their state’s unique character.
The campaign has been successful in attracting more visitors to Nebraska and boosting its tourism industry. In 2019 alone, tourism generated over $4 billion in revenue for the state.
Conclusion
So if you’re looking for a vacation destination that’s a little off the beaten path, consider giving Nebraska a try. With its friendly people, stunning landscapes, and quirky attractions, it just might surprise you. And remember, as the slogan says, “Honestly, it’s not for everyone,” but that’s what makes it special.
8 Related Question Answers Found
If you’re planning a trip to Nebraska, you might be curious about the state’s tourism motto. Every state in the United States has a unique motto that is designed to reflect its culture, history, and attractions. Nebraska’s tourism motto is “Honestly, it’s not for everyone.” This catchy phrase is often misunderstood by those who are not familiar with the state and its unique offerings.
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