What Is North Carolina’s Tourism Slogan?

By Michael Ferguson

North Carolina, a state known for its beautiful beaches, majestic mountains, and rich history, has been a popular tourist destination for decades. But what is the state’s official tourism slogan? Let’s find out.

History of North Carolina’s Tourism Slogans

North Carolina’s official tourism slogan has changed over the years. In the early 1970s, the slogan was “Variety Vacationland.” This slogan was used until the late 1980s when it was replaced by “A Better Place to Be.”

In the early 2000s, North Carolina adopted a new slogan – “First in Flight,” which paid homage to the Wright Brothers’ first flight in Kitty Hawk, North Carolina. This slogan was used until 2013 when it was replaced by the current tourism slogan.

“Nothing Compares” – North Carolina’s Current Tourism Slogan

Since 2013, North Carolina’s official tourism slogan has been “Nothing Compares.” The slogan was created to showcase all that makes North Carolina unique and special.

The “Nothing Compares” campaign highlights various attractions in North Carolina, including beautiful beaches, breathtaking mountains, charming small towns, world-class museums and galleries, and delicious regional cuisine.

The Meaning Behind “Nothing Compares”

The “Nothing Compares” campaign is meant to convey that there is no other place quite like North Carolina. The state offers a unique blend of natural beauty and cultural richness that can’t be found anywhere else.

The campaign also highlights the warm hospitality of North Carolinians. Visitors are encouraged to experience the state’s southern charm and friendly locals who are always willing to lend a helping hand.

The Impact of “Nothing Compares”

Since its launch in 2013, the “Nothing Compares” campaign has been successful in attracting tourists from around the world. The North Carolina Division of Tourism, Film, and Sports Development reported that the state welcomed a record 46 million visitors in 2019, generating $26.8 billion in spending.

The campaign has also been recognized by the tourism industry. In 2014, “Nothing Compares” won the Mercury Award for Best State Tourism Advertising Campaign.

Conclusion

North Carolina’s official tourism slogan has evolved over the years, but “Nothing Compares” is now well-established as a symbol of the state’s unique blend of natural beauty, cultural richness, and warm hospitality. The campaign has been successful in attracting millions of visitors to North Carolina every year and is sure to continue to do so for years to come.