Rakuten Barcelona Sponsor: Everything You Need to Know
If you’re a football fan, you’ve probably heard of Rakuten Barcelona Sponsorship. But what is it, exactly? In this article, we’ll take a closer look at what Rakuten is, how they came to sponsor Barcelona FC and the benefits that come with this partnership.
What Is Rakuten?
Rakuten is a Japanese electronic commerce and online retailing company. Founded in Tokyo in 1997, it has grown into one of the largest e-commerce companies in the world. Rakuten offers a range of products and services including e-commerce, fintech, digital content and communications.
How Did Rakuten Become Barcelona’s Sponsor?
In November 2016, Barcelona FC announced that Rakuten would become their main global sponsor for four years starting from the 2017-18 season. The deal was estimated to be worth €55 million per season. This was a significant change for Barcelona as they had previously been sponsored by Qatar Airways since 2011.
The partnership between Rakuten and Barcelona is more than just a sponsorship deal. It’s also an opportunity for both parties to expand their global reach and promote their brands across different markets.
Benefits of the Partnership
There are several benefits that come with the partnership between Rakuten and Barcelona:
Global Exposure
Barcelona FC has one of the largest fan bases in the world with millions of supporters across different countries. By sponsoring Barcelona, Rakuten can tap into this fan base and promote its brand globally.
Digital Innovation
As part of the sponsorship deal, Rakuten’s logo appears on the front of all Barcelona jerseys as well as on various other club merchandise. In addition to this, Rakuten has worked closely with Barcelona to develop innovative digital content such as “Matchday”, which provides fans with an interactive experience on matchdays.
Community Engagement
Rakuten is committed to supporting local communities and initiatives. As part of the sponsorship deal, Rakuten has worked with Barcelona to support various community projects such as “Barça Foundation” which helps children in need.
Conclusion
Rakuten Barcelona Sponsorship is a mutually beneficial partnership that has helped both parties expand their global reach and promote their brands across different markets. With innovative digital content, community engagement and global exposure, this partnership is a win-win for everyone involved.