What Is the Community Based Tourism?

By Alice Nichols

Community-based tourism (CBT) is a type of sustainable tourism that focuses on the local community’s involvement and benefits. This type of tourism aims to empower the local community economically and socially while preserving their culture and environment. CBT provides an opportunity for travelers to experience authentic local culture and traditions while contributing to the community’s development.

What is Community-Based Tourism?

Community-based tourism is a form of responsible tourism that involves local communities in developing tourism activities. It is an alternative to mass tourism, where visitors experience the destination solely from a tourist perspective without involving or benefiting the local residents. CBT, on the other hand, collaborates with locals to develop sustainable tourism practices that showcase their culture, tradition, and natural resources.

How does Community-Based Tourism work?

In CBT, locals take charge of planning and managing tourism activities in their area. The community works together with tour operators to create unique experiences that showcase their way of life. Visitors get to interact with locals, learn about their culture and traditions while participating in activities such as cooking classes, traditional dances or music performances.

Benefits of Community-Based Tourism

  • Economic Empowerment: CBT provides economic benefits for the local community by creating job opportunities in various sectors such as hospitality, transport or guiding services.
  • Social Empowerment: CBT promotes social cohesion within the community by involving everyone in planning and decision-making processes.
  • Cultural Preservation: By showcasing their culture and tradition through CBT activities, locals can preserve their heritage while also ensuring its sustainability.
  • Environmental Conservation: Through responsible management practices, CBT can help protect natural resources from overuse or degradation.

Challenges faced by Community-Based Tourism

While CBT has several benefits, it also comes with its own set of challenges. Some of the common challenges include:

  • Limited resources: The community may lack the necessary resources to develop and manage tourism activities effectively.
  • Lack of skills: The community may need training and capacity building to operate tourism activities professionally.
  • Cultural barriers: Language, cultural differences or lack of understanding of visitor expectations can pose a challenge in creating high-quality tourism experiences.
  • Market access: Accessing the market can be a challenge for small communities that do not have established connections with tour operators or travel agents.

In conclusion,

Community-based tourism is a sustainable form of tourism that empowers local communities economically and socially while preserving their culture and environment. It creates unique opportunities for visitors to experience authentic local culture while contributing to the community’s development. While it comes with its challenges, CBT provides a platform for locals to showcase their way of life and traditions to visitors from all over the world.