The World Travel and Tourism Council, commonly known as WTTC, is a leading global authority in the travel and tourism industry. It was established in 1990 with the aim of promoting sustainable growth and development of this industry worldwide. The council comprises CEOs from different sectors of the travel and tourism industry, including airlines, hotels, cruise lines, car rental companies, and many more.
What is the function of WTTC?
The primary function of WTTC is to promote the travel and tourism industry’s growth while ensuring its sustainability. It works closely with governments and private sector organizations worldwide to develop policies that support this industry’s growth while ensuring that it remains environmentally sustainable.
Policy advocacy
One of WTTC’s main functions is to advocate policies that support the growth of the travel and tourism industry. The council works closely with governments worldwide to develop policies that enhance this industry’s competitiveness while ensuring its sustainability.
Sustainable Tourism
WTTC recognizes that sustainable tourism practices are essential for the long-term viability of the travel and tourism industry. Therefore, it promotes sustainable practices such as responsible tourism, preservation of cultural heritage sites, ecotourism, and community-based tourism.
Economic Impact Analysis
WTTC conducts economic impact analysis studies to evaluate the contribution of travel and tourism to local economies. These studies provide valuable insights into how this industry contributes to employment generation, GDP growth, foreign exchange earnings, tax revenues for governments worldwide.
Industry Research
WTTC conducts research on various aspects of the travel and tourism industry. This research helps policymakers make informed decisions about policies related to this industry. Additionally, it provides insights into trends in consumer behavior related to travel and tourism.
Safety & Security
WTTC also focuses on safety and security within the travel and tourism industries by providing guidance on best practices for crisis management, health and hygiene standards, and ensuring that travelers feel safe and secure while traveling.
- Crisis management: The council provides guidance to the travel and tourism industry on how to handle crises such as natural disasters, terrorism, or pandemics.
- Health & Hygiene Standards: WTTC has developed protocols and guidelines for the travel and tourism industry in response to the COVID-19 pandemic.
- Safety & Security of Travelers: The council promotes global safety standards and works with governments to ensure that travelers feel safe and secure while traveling.
Conclusion
In summary, the WTTC plays a significant role in promoting sustainable growth in the travel and tourism industry. Its functions include policy advocacy, sustainable tourism practices, economic impact analysis, industry research, safety & security measures. By focusing on these aspects of the travel and tourism industry, WTTC helps ensure that this industry continues to grow sustainably while providing economic benefits to local communities worldwide.