If you’ve ever been to London, you’ve probably heard of the famous landmark that towers above the River Thames – the London Eye. However, it may come as a surprise to some that the London Eye is no longer officially referred to by that name.
In fact, as of January 2011, the London Eye has been renamed as the Coca-Cola London Eye. This change was part of a sponsorship deal between Coca-Cola and Merlin Entertainments, who own and operate the attraction.
Despite this rebranding, many people still refer to it simply as the London Eye due to its established name recognition. However, you may notice some subtle changes in its branding and marketing materials that now include Coca-Cola’s signature red and white colors.
The Coca-Cola London Eye was first opened in 2000 and quickly became one of the most iconic attractions in all of England. It stands at a towering 443 feet tall and offers stunning views of central London from its 32 capsules.
Each capsule can hold up to 25 people at a time and takes approximately 30 minutes to complete a full rotation. During this time, visitors can enjoy breathtaking views of iconic landmarks such as Big Ben, Buckingham Palace, and St Paul’s Cathedral.
The Coca-Cola sponsorship has also brought about some exciting changes for visitors. In addition to enjoying stunning views from above, guests can now experience a taste of Coca-Cola at one of three unique bars located inside the attraction.
So why did Merlin Entertainments decide to partner with Coca-Cola? According to them, it was all about finding a brand that shared their values and commitment to providing unforgettable experiences for their guests.
Overall, whether you refer to it as the London Eye or the Coca-Cola London Eye – there’s no denying that this iconic attraction remains an essential part of any visit to England’s capital city. So why not take a ride on one of its capsules during your next trip?