New Zealand is a land of breathtaking landscapes, diverse cultures, and unforgettable experiences. It is no wonder that the country attracts millions of tourists every year. To promote tourism in New Zealand, the National Tourism Office has come up with a marketing campaign phrase that encapsulates the essence of the country.
The marketing campaign phrase for the National Tourism Office of New Zealand is “100% Pure New Zealand.” This phrase has been used since 1999 and has become synonymous with the country’s tourism industry. It was created by an advertising agency called M&C Saatchi to promote New Zealand as a destination for international visitors.
The phrase “100% Pure New Zealand” highlights the country’s natural beauty and pristine environment. It also emphasizes that New Zealand is a clean, green, and unspoiled destination. The campaign aims to attract visitors who are interested in outdoor activities such as hiking, skiing, surfing, and wildlife watching.
The marketing campaign has been successful in attracting tourists from around the world. In 2019, over 3.8 million international visitors came to New Zealand, contributing over $17 billion to the economy. The “100% Pure New Zealand” campaign has won numerous awards for its effectiveness and creativity.
The National Tourism Office of New Zealand uses various channels to promote its marketing campaign phrase. These include television commercials, print advertisements, billboards, social media campaigns, and partnerships with airlines and travel agencies.
In addition to promoting tourism, the “100% Pure New Zealand” campaign also promotes sustainable tourism practices. The National Tourism Office encourages visitors to respect the environment and minimize their impact on it. This includes following responsible camping guidelines, reducing plastic waste, and supporting local businesses.
In conclusion, the marketing campaign phrase for the National Tourism Office of New Zealand is “100% Pure New Zealand.” This phrase encapsulates the country’s natural beauty and pristine environment while promoting sustainable tourism practices.
Its success in attracting tourists from around the world is a testament to the effectiveness of the campaign. If you’re planning a trip to New Zealand, be sure to experience its 100% pure beauty for yourself!
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