What Is the Objective of Social Tourism?

By Robert Palmer

Social tourism is a form of tourism that aims to promote social inclusion and accessibility. It is a concept that has been gaining popularity over the years, and it is being seen as a way to promote sustainable tourism. The objective of social tourism is to provide opportunities for those who are socially and economically disadvantaged, including low-income families, disabled people, and senior citizens.

The primary goal of social tourism is to provide affordable access to cultural, recreational, and leisure activities for people who might otherwise be excluded from these opportunities. Social tourism can take many forms, such as subsidized travel programs, discounted tickets to museums or other attractions, or free access to cultural events.

Social Inclusion and Accessibility

One of the key objectives of social tourism is to promote social inclusion. This means providing opportunities for people who might otherwise be excluded from participating in cultural and leisure activities due to their socio-economic status or other barriers such as disabilities.

Social tourism also aims to promote accessibility. This means making sure that everyone has equal access to tourist destinations and attractions regardless of their physical abilities. This includes ensuring that facilities are accessible and accommodating for individuals with physical disabilities.

The Benefits of Social Tourism

There are several benefits associated with social tourism:

  • Improved quality of life: Accessing cultural events, recreational activities or leisure activities can lead to improved mental health and well-being.
  • Promoting social cohesion: Social tourism can bring people from different backgrounds together and promote understanding between different cultures.
  • Boosting local economies: Social tourists contribute to local economies by spending money on accommodation, food, souvenirs etc.
  • Promoting sustainable tourism: By promoting social inclusion through affordable access to tourist destinations we can ensure that the benefits of tourism are shared more equitably across society.

Social Tourism Initiatives

There are numerous social tourism initiatives around the world that aim to promote social inclusion and accessibility. Here are some examples:

Free Admission to Museums and Attractions

In many cities around the world, museums and other attractions offer free admission to low-income families, senior citizens, and disabled people. For example, in Paris, the Louvre offers free entry to anyone under 18 years old, as well as disabled people and their companions.

Subsidized Travel Programs

Some countries have subsidized travel programs for low-income families or individuals with disabilities. In Germany, for example, there is a program called “Reisen für Alle” (Travel for Everyone) that provides financial assistance for people with disabilities who want to travel.

Cultural Exchange Programs

Cultural exchange programs provide opportunities for people from different cultures to learn from each other. One example is the “People to People” program in Cuba which allows Americans to travel there and learn about Cuban culture.

In Conclusion

The objective of social tourism is clear – promoting social inclusion and accessibility by providing affordable access to cultural, recreational, and leisure activities. Social tourism can bring numerous benefits such as improved quality of life for individuals who may be excluded from participating in these activities otherwise, promoting social cohesion among different cultures, boosting local economies and promoting sustainable tourism.

Social tourism initiatives come in many forms such as discounted attraction or museum tickets or subsidized travel programs but they all aim towards providing an equal opportunity for everyone to experience what tourism has to offer. It’s important for us all to support such initiatives so we can ensure that everyone has access to these opportunities regardless of their socio-economic status or physical abilities.