What Is the Purpose of World Tourism Organization?

By Robert Palmer

The World Tourism Organization (UNWTO) is a specialized agency of the United Nations that aims to promote responsible, sustainable, and universally accessible tourism. Its purpose is to encourage the development and growth of tourism, both domestically and internationally, with a focus on creating economic opportunities, promoting cultural exchange, and preserving natural environments.

History of the UNWTO

The UNWTO was founded in 1975 as an intergovernmental organization with the goal of promoting tourism as a driver of economic growth and development. Its headquarters are located in Madrid, Spain. Over the years, its membership has grown to include 159 countries and territories.

Objectives of the UNWTO

The UNWTO has several objectives that guide its work:

Promote Sustainable Tourism: The UNWTO promotes sustainable tourism practices that minimize negative impacts on the environment and local communities while maximizing economic benefits.

Encourage Responsible Tourism: The UNWTO encourages responsible tourism practices that respect local cultures and traditions while providing visitors with unique experiences.

Increase Accessible Tourism: The UNWTO works to increase access to tourism for people with disabilities or other special needs.

Promote Cultural Exchange: The UNWTO promotes cultural exchange through tourism by encouraging visitors to experience local customs and traditions.

The Role of the UNWTO

The UNWTO plays an important role in promoting sustainable and responsible tourism practices around the world. Some examples of its work include:

Promoting Sustainable Tourism Development

The UNWTO works with governments, NGOs, and businesses to promote sustainable tourism development. This includes developing policies and guidelines for sustainable tourism practices, providing technical assistance to countries developing their tourism industries, and promoting sustainable tourism initiatives around the world.

Supporting Economic Development through Tourism

Tourism can provide significant economic benefits to countries, particularly in developing regions. The UNWTO works to promote tourism as a driver of economic growth and development by providing technical assistance to countries, supporting the development of tourism infrastructure and services, and facilitating investment in the tourism industry.

Promoting Cultural Exchange

Tourism provides a unique opportunity for cultural exchange between visitors and local communities. The UNWTO promotes cultural exchange through tourism by encouraging visitors to experience local customs and traditions, supporting cultural events and festivals, and promoting cultural heritage preservation.

Increasing Accessible Tourism

The UNWTO works to increase access to tourism for people with disabilities or other special needs. This includes promoting accessible tourism infrastructure and services, providing training for tourism professionals on how to better serve visitors with special needs, and raising awareness about the importance of accessible tourism.

Conclusion

In conclusion, the World Tourism Organization plays an important role in promoting responsible, sustainable, and universally accessible tourism around the world. Its objectives are focused on creating economic opportunities, promoting cultural exchange, and preserving natural environments. As more people travel around the world each year, the work of the UNWTO becomes increasingly important in ensuring that tourism is a positive force for all.