What Is the Purpose of World Travel and Tourism Council?

By Anna Duncan

The World Travel and Tourism Council (WTTC) is a global organization that seeks to promote sustainable tourism and the development of the travel industry worldwide. Founded in 1990, the council is made up of leading travel and tourism companies, government bodies, and other stakeholders who work towards creating a more responsible and prosperous tourism industry.

What is the purpose of the WTTC?

The primary purpose of the WTTC is to promote sustainable tourism practices that benefit both travelers and local communities. The council works towards achieving this goal by providing support, guidance, and advocacy for travel companies around the world.

Through its research, policy development, and industry engagement programs, the WTTC aims to drive positive change in the travel industry. The council works with governments, businesses, and other stakeholders to create policies and initiatives that support sustainable tourism practices.

What are some of the key initiatives of the WTTC?

The WTTC has several key initiatives that it uses to achieve its goals. These include:

The Tourism for Tomorrow Awards: The Tourism for Tomorrow Awards recognize companies and organizations that are leaders in sustainable tourism practices. The awards are given out annually across several categories such as destination stewardship, social impact, and environmental sustainability.

The Global Summit:

The Global Summit brings together leaders from across the travel industry to discuss issues related to sustainable tourism. The summit provides a platform for policymakers, business leaders, and other stakeholders to share their ideas and experiences.

The Safe Travels Stamp:

In response to COVID-19 pandemic, WTTC launched Safe Travels Stamp which helps travellers identify destinations that have implemented globally standardized protocols for health and hygiene measures.

The Sustainable Travel & Tourism Partnership (STTP): STTP was launched in 2019 under which public-private partnerships are formed between private sector businesses with governments who want to develop their own sustainable tourism strategy.

Conclusion

In conclusion, the World Travel and Tourism Council is an important organization that aims to promote sustainable tourism practices around the world. Through its initiatives and programs, the council is helping to create a more responsible and prosperous travel industry that benefits both visitors and local communities. If you are interested in sustainable tourism practices or want to learn more about the travel industry, following WTTC’s work can be a great place to start.