What Is the Rank of Pakistan in Tourism?

By Michael Ferguson

Pakistan is a country that is known for its beautiful landscapes, rich culture, and friendly people. Despite being one of the most underrated tourist destinations in the world, Pakistan has been making efforts to increase its tourism industry. In this article, we will discuss the current rank of Pakistan in tourism.

Rank of Pakistan in Tourism

Pakistan is ranked 121 out of 140 countries on the World Economic Forum’s Travel and Tourism Competitiveness Index. This ranking takes into account various factors such as business environment, safety and security, human resources and labour market, infrastructure, natural resources and cultural resources.

Factors Affecting Pakistan’s Tourism Industry

Safety and Security: One of the major factors affecting Pakistan’s tourism industry is safety and security. The country has faced several security challenges in the past which has resulted in a negative perception among tourists.

Infrastructure: Another factor that affects Pakistan’s tourism industry is infrastructure. Despite having some beautiful tourist destinations such as Hunza valley, Skardu valley, Naran Kaghan valley etc., many areas lack basic facilities such as proper roads, accommodation options and transportation services.

Promotion: Lack of proper promotion is also a major factor for low ranking of Pakistan in tourism industry. Many people are unaware of the beauty that lies within Pakistan because there isn’t enough information available or it isn’t marketed well.

Efforts to Improve Tourism Industry in Pakistan

The Pakistani government has taken several measures to improve their tourism industry including:

  • Better visa policies: The government has eased visa policies for tourists from over 50 countries.
  • Improved Infrastructure: The government is investing heavily to improve infrastructure including roads, accommodations options etc.
  • Cultural Festivals: The government organizes cultural festivals like ‘Lok Mela’ etc. to promote the country’s rich cultural heritage.
  • Marketing: The government is focusing on promoting tourism by showcasing the beauty of Pakistan in international forums and on social media platforms.

Conclusion

In conclusion, Pakistan has a lot to offer to tourists with its breathtaking landscapes, rich cultural heritage and friendly people. Although the country faces several challenges in its tourism industry, the efforts being taken by the government are promising. With better promotion, improved infrastructure and safety measures, Pakistan can attract more tourists and improve its ranking in the Travel and Tourism Competitiveness Index.