Sri Lanka, a small island nation located south of India, is known for its rich culture, history, and natural beauty. In recent years, the country has become a popular tourist destination.
But what is Sri Lanka’s rank in tourism? Let’s take a closer look.
Background
Tourism has been identified as one of the key drivers of Sri Lanka’s economy. According to the Sri Lanka Tourism Development Authority (SLTDA), the country received over 2.3 million tourists in 2018, generating over $4.4 billion in revenue. This was a significant increase from the previous year, which saw just over 2 million tourists and $3.6 billion in revenue.
Ranking
So where does Sri Lanka stand in terms of global tourism rankings? According to the World Tourism Organization (UNWTO), Sri Lanka ranked 46th in the world in terms of international tourist arrivals in 2018. This is an improvement from its ranking of 52nd in 2017.
Regional Rank
In addition to its global ranking, it’s worth noting where Sri Lanka stands within its region. In South Asia, Sri Lanka ranked third behind India and Nepal in terms of international tourist arrivals in 2018.
Factors Contributing to Growth
So what factors have contributed to Sri Lanka’s growth as a tourist destination? One key factor is the country’s natural beauty and rich cultural heritage. From stunning beaches to ancient temples and ruins, there is no shortage of things for tourists to see and do.
Another factor is increased investment in tourism infrastructure and marketing efforts by the government and private sector. For example, new hotels and resorts have been built across the country to accommodate growing numbers of tourists.
The Future of Tourism in Sri Lanka
Despite recent growth, Sri Lanka’s tourism industry faces challenges. In particular, the 2019 Easter Sunday attacks, which Targeted churches and hotels in the capital city of Colombo, led to a sharp decline in tourist arrivals. However, the government has taken steps to improve security and rebuild trust with tourists.
Looking ahead, Sri Lanka’s tourism industry has significant potential for further growth. The government has set a Target of attracting 3 million tourists per year by 2020 and 5 million by 2025. With its natural beauty, rich culture, and growing infrastructure, Sri Lanka is well-positioned to achieve these goals.
Conclusion
In conclusion, Sri Lanka’s rank in tourism continues to improve as the country becomes an increasingly popular destination for international travelers. While there are challenges ahead, including the recent security concerns, there is no doubt that Sri Lanka has significant potential for further growth in this important sector of its economy.
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