What Is the Role of the World Tourism Organization?

By Anna Duncan

The World Tourism Organization (UNWTO) is an international organization that promotes responsible, sustainable, and accessible tourism. It was established in 1975 and currently has 159 member countries, six territories, and over 500 affiliate members.

Role of the UNWTO

The UNWTO plays a critical role in the development of tourism policies and practices worldwide. Its main objective is to promote sustainable tourism, which benefits both the environment and local communities. The organization provides guidance to its member countries on how to develop sustainable tourism policies that support economic growth while minimizing negative impacts on the environment.

Advocacy and Support

One of the primary roles of the UNWTO is to provide advocacy and support for its member countries. This includes promoting tourism as a driver of economic growth, job creation, and poverty reduction. The organization works with governments, private sector stakeholders, and international organizations to create policies that promote sustainable tourism.

Research

The UNWTO conducts research on various aspects of tourism to provide policymakers with evidence-based information on which to base their decisions. This includes research on market trends, consumer behavior, and the impact of tourism on local economies and the environment. The organization also collects data on tourism statistics from around the world and publishes regular reports on global tourism trends.

  • Sustainable Tourism Development

  • The UNWTO promotes sustainable tourism development by providing technical assistance to its member countries. This includes training programs for local communities on how to develop sustainable tourism practices that protect natural resources while providing economic benefits.

  • Tourism Education

  • The organization also promotes education in the field of tourism by providing training programs for industry professionals. These programs help individuals acquire new skills and knowledge necessary for their jobs while promoting responsible business practices.

  • Global Partnership for Sustainable Tourism

  • The UNWTO is a founding member of the Global Partnership for Sustainable Tourism (GPST). The GPST is a platform for collaboration among governments, international organizations, and the private sector to promote sustainable tourism practices worldwide.

Conclusion

In conclusion, the UNWTO plays a critical role in promoting responsible and sustainable tourism worldwide. The organization provides guidance and support to its member countries while conducting research and promoting education in the field of tourism. Its efforts are critical to ensuring that tourism continues to be a driver of economic growth while minimizing its negative impacts on the environment and local communities.