The World Travel and Tourism Council (WTTC) is a globally recognized forum that works towards the development of the travel and tourism industry. The organization was established in 1990, and since then, it has been playing a significant role in shaping the future of the industry.
The Role of WTTC
1. Promoting Growth: One of the primary objectives of WTTC is to encourage and facilitate growth in the travel and tourism sector. The council achieves this by working closely with governments, businesses, and other stakeholders to create an enabling environment for the industry to flourish.
2. Advocacy: As a leading authority on travel and tourism, WTTC represents the interests of its members at local, regional, and global levels. By advocating for policies that promote sustainable tourism practices, the council supports responsible growth of the industry.
Membership Benefits
- Access to research on emerging trends in travel and tourism
- Networking opportunities with industry leaders
- Participation in policy discussions that shape the future of the industry
- Training programs designed to enhance professional skills
Initiatives Taken by WTTC
1. Safe Travels Stamp: In response to Covid-19 pandemic, WTTC launched ‘Safe Travels Stamp’ which allows travelers to recognize destinations around the world that have implemented health and hygiene protocols aligned with WTTC’s Safe Travels Protocols. Sustainability: The council recognizes sustainability as a crucial aspect of responsible tourism development. To this end, it has launched several initiatives aimed at promoting sustainable practices across all sectors of the tourism value chain.
3. Tourism for Tomorrow Awards: WTTC’s Tourism for Tomorrow Awards recognizes innovative tourism initiatives that demonstrate a commitment to sustainability, social responsibility, and economic stability.
Conclusion
In conclusion, the World Travel and Tourism Council plays a vital role in the growth and development of the travel and tourism industry. With its focus on sustainability, advocacy, and innovation, the council is helping to shape a brighter future for the industry. As a member of WTTC, businesses can benefit from access to valuable resources and networking opportunities that can help them stay ahead of emerging trends in the industry.
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