The World Tourism Organisation (UNWTO) is a specialized agency of the United Nations that was established in 1975. Its primary role is to promote responsible, sustainable, and universally accessible tourism as a driver of economic growth, job creation, and development. The UNWTO works towards making tourism an effective tool for poverty alleviation and environmental protection.
Goals of the UNWTO
The UNWTO has several goals that it strives to achieve. One of its main objectives is to promote sustainable tourism that benefits both the local communities and the environment. It works towards creating policies that promote responsible tourism practices, such as reducing carbon emissions from travel and promoting eco-friendly accommodations.
Another goal is to encourage international cooperation and understanding through travel. The UNWTO wants to promote cross-cultural exchange and enhance dialogue between different countries through tourism. This can lead to greater cooperation between nations and foster mutual respect and understanding.
Functions of the UNWTO
The UNWTO performs several functions in order to achieve its goals. Some of these include:
1. Research and Analysis
The UNWTO conducts research on various aspects of tourism, such as market trends, sustainability practices, and the impact of tourism on local communities. This information is used to develop policies that promote sustainable tourism practices.
2. Capacity Building
The UNWTO provides training programs for government officials, industry professionals, and other stakeholders in the tourism industry. These programs focus on developing skills related to sustainable tourism practices, marketing strategies, and other areas relevant to the industry.
3. Advocacy
The UNWTO advocates for policies that support sustainable tourism practices at both national and international levels. It also raises awareness about the importance of responsible travel among tourists through campaigns such as “Travel.Enjoy.Respect.”
Impact of the UNWTO
The UNWTO has had a significant impact on the tourism industry since its inception. It has helped to shape policies and practices that promote sustainable tourism, which is becoming increasingly important in today’s world. The organization has also fostered greater cooperation between nations through travel, promoting cross-cultural exchange and understanding.
In addition, the UNWTO has played a role in job creation and economic growth through tourism. By promoting responsible tourism practices, the organization has helped to create jobs in local communities and stimulate economic development.
Conclusion
In conclusion, the World Tourism Organisation plays an important role in promoting responsible, sustainable, and universally accessible tourism. Through its various functions such as research and analysis, capacity building, and advocacy, it works towards achieving its goals of making tourism an effective tool for poverty alleviation and environmental protection. The UNWTO’s impact on the tourism industry is significant, making it an essential organization for anyone interested in responsible travel practices.