What Is the Role of World Travel and Tourism Council?

By Michael Ferguson

The World Travel and Tourism Council (WTTC), founded in 1990, is a forum for the world’s leading travel and tourism business leaders. The organization’s role is to promote the sustainable growth of the industry, provide leadership, and foster understanding of the sector’s economic and social benefits.

What does WTTC do?

WTTC is a global organization that brings together key players in the travel and tourism industry to address common challenges and opportunities. The organization works towards creating policies that promote sustainable tourism development worldwide, ensuring that this sector remains a vital contributor to global GDP.

Advocacy

WTTC advocates for policies that encourage sustainable tourism development at local, regional, national, and international levels. The organization works with governments across the globe to ensure that policies are created with the best interests of both the industry and local communities in mind.

Research

Through research, WTTC provides data-driven insights into travel and tourism trends worldwide. The organization produces reports on topics such as economic impact, job creation, sustainability, and consumer behavior. This information helps stakeholders make informed decisions about investments, marketing strategies, and policy development.

Sustainability

Sustainability is at the core of WTTC’s mission. The organization encourages businesses in the travel and tourism sector to adopt sustainable practices that minimize negative impacts on local communities while maximizing economic benefits.

Events

WTTC organizes events throughout the year to bring together industry leaders from around the world. These events provide opportunities for networking, sharing best practices, and discussing emerging trends in travel and tourism.

Conclusion

In summary, WTTC plays a crucial role in promoting sustainable growth within the travel and tourism industry. Through advocacy efforts, research initiatives, sustainability campaigns, and high-level events globally every year- this council has been able to create a positive impact on the industry as a whole. The organization’s work benefits both businesses and communities by ensuring that tourism growth is responsible, sustainable, and beneficial for all.