The World Travel and Tourism Council, also known as WTTC, is a global organization that plays a vital role in the tourism industry. It was established in 1990 with the primary objective of promoting sustainable growth in the tourism sector. In this article, we will discuss the role of WTTC in the tourism industry.
What is WTTC?
WTTC is a non-profit organization that brings together leaders from various sectors of the travel and tourism industry. The council aims to raise awareness about the importance of tourism as an economic driver and advocate for policies that facilitate growth in this sector.
WTTC’s Role in Promoting Sustainable Tourism
One of WTTC’s primary objectives is to promote sustainable tourism practices. The council advocates for policies that encourage responsible travel and minimize the negative impact on the environment and local communities.
WTTC has developed a set of guidelines for sustainable tourism known as “Destination Stewardship.” These guidelines provide a framework for businesses to operate sustainably while also benefiting local communities.
Advocating for Progressive Policies
Another critical role of WTTC is advocating for progressive policies that facilitate growth in the travel and tourism sector. The council works with governments and other stakeholders to create an environment that encourages investment and promotes job creation. It also advocates for policies that facilitate travel, such as visa facilitation programs.
Promoting Industry Standards
WTTC also plays a critical role in promoting industry standards. The council works closely with leading businesses in the travel and tourism sector to develop best practices across various areas like safety, security, sustainability, and innovation.
Raising Awareness About Tourism Industry’s Impact
Finally, another crucial role played by WTTC is raising awareness about the impact of travel and tourism on economies worldwide. The organization conducts research on various aspects related to this industry like job creation, economic growth, and environmental impact. This research is used to inform policymakers and the general public about the importance of tourism as a driver of sustainable economic growth.
Conclusion
In conclusion, WTTC plays a crucial role in promoting sustainable growth in the travel and tourism industry. The council’s advocacy for progressive policies, promotion of industry standards, and raising awareness about the industry’s impact on economies worldwide has helped make tourism a significant contributor to sustainable economic development.
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