What Is the Slogan of World Tourism Organization?

By Robert Palmer

The World Tourism Organization (UNWTO) is a specialized agency of the United Nations that promotes sustainable and responsible tourism worldwide. Its slogan is “Tourism for Development.”

What is the World Tourism Organization?

The World Tourism Organization (UNWTO) is an agency of the United Nations that was established in 1975. It is headquartered in Madrid, Spain, and has regional offices around the world. The organization’s mission is to promote sustainable and responsible tourism as a driver of economic growth, environmental protection, and cultural preservation.

What does “Tourism for Development” mean?

The UNWTO’s slogan, “Tourism for Development,” reflects its belief that tourism can be a powerful tool for promoting economic development, job creation, poverty reduction, and cultural exchange. The organization advocates for sustainable tourism practices that benefit local communities and protect natural resources.

How does the UNWTO promote sustainable tourism?

The UNWTO works with governments, businesses, and other stakeholders to promote sustainable tourism practices worldwide. Some of its key initiatives include:

  • Developing guidelines and standards for sustainable tourism
  • Promoting eco-tourism and community-based tourism
  • Encouraging investment in sustainable tourism infrastructure
  • Supporting capacity building in developing countries

Why is sustainable tourism important?

Sustainable tourism is important because it can help to:

  • Promote economic development in local communities
  • Create jobs and stimulate entrepreneurship
  • Protect natural resources and biodiversity
  • Promote cultural understanding and exchange
  • Reduce poverty and promote social inclusion

Conclusion

The World Tourism Organization’s slogan, “Tourism for Development,” reflects its commitment to promoting sustainable and responsible tourism practices worldwide. By working with governments, businesses, and other stakeholders, the organization aims to harness the power of tourism to drive economic growth, protect the environment, and promote cultural exchange.