Have you ever visited the Polynesian Resort at Walt Disney World and noticed a distinct smell in the air? Many visitors have described it as a floral or tropical scent that immediately transports them to a paradise-like setting. But what is the source of this pleasant aroma?
The Source of the Scent
The smell that permeates throughout the Polynesian Resort is actually a custom scent created specifically for the resort by ScentAir, a company that specializes in scent marketing. The scent is called “Polynesian Breeze” and was designed to evoke feelings of relaxation, tranquility, and escape.
The Creation Process
The creation process of Polynesian Breeze involved careful consideration of the resort’s theming and atmosphere. The scent had to complement and enhance the overall experience for guests. ScentAir worked closely with Disney Imagineers to ensure that Polynesian Breeze accurately captured the essence of the resort.
- First, they analyzed the resort’s theming and atmosphere.
- Then, they created several sample scents using natural ingredients such as coconut, mango, vanilla, and other tropical fruits.
- Finally, they tested each sample in different areas of the resort until they found one that received positive feedback from guests and employees alike.
The Benefits of Scent Marketing
The use of custom scents in marketing is not a new concept. In fact, many businesses use scents to create more memorable experiences for their customers. Scent marketing has been shown to increase customer satisfaction, improve brand recognition, and even influence purchasing decisions.
In the case of the Polynesian Resort, Polynesian Breeze helps to create a unique atmosphere that sets it apart from other Disney resorts. It helps guests feel more relaxed and immersed in their tropical vacation experience.
Conclusion
The smell in the Polynesian Resort is not a natural occurrence but rather a custom scent created specifically for the resort. Polynesian Breeze was designed to complement the resort’s theming and atmosphere, evoking feelings of relaxation, tranquility, and escape. The use of scent marketing is not just limited to Disney resorts but can be found in many businesses as a way to create more memorable experiences for their customers.
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