The tourism industry is an important sector of the global economy that has a significant impact on the social, cultural, and economic development of countries. It involves the movement of people from one place to another for various purposes, including leisure, business, and education.
As an industry that relies heavily on branding and promotion, it is essential to have a symbol that represents it. In this article, we will discuss the symbol of the tourism industry.
What is a Symbol?
A symbol is a visual representation that conveys a message or idea. It can be an object, image, or word that has a specific meaning associated with it. Symbols are used to communicate complex concepts quickly and effectively.
The Symbol of Tourism Industry
The symbol of the tourism industry is the “Tourism Logo,” also known as the “Tourism Brand Mark.” It is a graphic design that represents tourism globally. The Tourism Logo was created by World Tourism Organization (UNWTO) in 2001 to represent tourism worldwide.
The Design of Tourism Logo
The design of the Tourism Logo consists of a simple image that depicts various elements related to tourism. The logo comprises three different parts:
- Globe: The globe in the logo represents the global reach of tourism.
- Human figures: The human figures in the logo represent people from different cultures and backgrounds who participate in tourism.
- Swoosh: The swoosh in the logo represents movement and fluidity, which are essential elements of travel.
The Colors Used in Tourism Logo
The colors used in the Tourism Logo are blue and green. Blue represents water bodies like oceans and seas, which are natural tourist destinations. Green represents forests and other natural landscapes that attract tourists.
The Importance of Tourism Logo
The Tourism Logo is an essential symbol for the tourism industry as it represents tourism on a global level. It helps to create a unique identity for the industry and promote it worldwide. The logo is recognized globally, which helps to build trust and confidence among tourists.
Benefits of Tourism Logo
- Brand Recognition: The Tourism Logo helps to create brand recognition for the tourism industry globally.
- Marketing: The logo is used in marketing campaigns by tourism boards and travel companies worldwide.
- Promotion: The logo is used in promotional materials such as brochures, posters, and billboards.
- Credibility: The Tourism Logo adds credibility to the tourism industry by providing a professional image.
The Bottom Line
In conclusion, the symbol of the tourism industry is the Tourism Logo, created by World Tourism Organization (UNWTO) in 2001. It represents tourism worldwide and comprises a globe, human figures, and a swoosh.
The colors used in the logo are blue and green. The logo is an essential symbol for the tourism industry as it helps to create brand recognition, marketing, promotion, and credibility.
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