What Is the Theme of World Tourism Day 2015?

By Robert Palmer

World Tourism Day is celebrated every year on September 27th. This day was established by the United Nations World Tourism Organization (UNWTO) in 1980 to raise awareness about the importance of tourism and its social, cultural, political and economic impact on the world. Each year, a theme is chosen to highlight a specific aspect of tourism.

The theme for World Tourism Day 2015 was “One Billion Tourists, One Billion Opportunities”. This theme was chosen to emphasize the potential for tourism to create opportunities for economic growth, job creation, and sustainable development.

The Importance of Tourism

Tourism is one of the fastest-growing industries in the world and has become a significant source of income for many countries. According to the UNWTO, international tourist arrivals reached 1.2 billion in 2015 and are expected to continue growing in the coming years. This growth presents an opportunity for countries to create jobs and stimulate economic development.

Tourism can also have a positive impact on local communities by promoting cultural exchange and preserving traditional customs and practices. It can help to raise awareness about environmental issues and encourage sustainable practices in the industry.

Challenges Facing Tourism

While tourism presents many opportunities, it also faces significant challenges. The industry is highly susceptible to external factors such as political instability, natural disasters, and global economic downturns. These events can have a devastating impact on local communities that rely on tourism for their livelihoods.

Additionally, tourism can contribute to environmental degradation if not managed responsibly. Overcrowding in popular destinations can lead to strain on resources such as water and energy and contribute to pollution.

One Billion Opportunities

The theme of World Tourism Day 2015 highlights the potential for tourism to create one billion opportunities – both for tourists themselves and for local communities. By promoting sustainable practices within the industry, we can ensure that these opportunities are realized while minimizing negative impacts.

Governments, businesses, and individuals all have a role to play in promoting sustainable tourism practices. Governments can create policies that support sustainable development and conservation efforts.

Businesses can adopt environmentally friendly practices and promote cultural exchange. Individuals can make conscious decisions about their travel choices and seek out responsible tourism operators.

Conclusion

World Tourism Day 2015 was an important reminder of the potential for tourism to create opportunities for economic growth, job creation, and sustainable development. By working together to promote responsible tourism practices, we can ensure that these opportunities are realized while minimizing negative impacts on local communities and the environment.