Rajasthan is a state in India that is known for its rich culture, history, and hospitality. The tourism industry in Rajasthan contributes significantly to the state’s economy, attracting millions of tourists every year from across the globe.
To promote tourism in the state and create a distinct brand identity, the government of Rajasthan launched a tourism logo in 2016. This logo has become an iconic representation of Rajasthan’s culture and heritage.
The Design of Rajasthan Tourism Logo
The logo features the image of a peacock with its feathers spread out in vibrant colors. The peacock is considered a national bird of India and also has cultural significance in Rajasthan. The bird represents beauty, grace, and pride – all traits that are reflective of Rajasthan’s tourism industry.
The Colors Used
The various colors used in the design represent different aspects of Rajasthan. The blue color represents the state’s royalty while green symbolizes its natural beauty.
The yellow color represents sand dunes, which are a prominent feature in many parts of Rajasthan. Finally, the orange color represents hospitality, warmth, and welcoming nature.
The Meaning Behind the Logo
The peacock design has been chosen as it reflects both India and Rajasthan’s cultural heritage. Peacocks are widely found across India and hold an important place in Indian mythology and folklore. In Hinduism, Lord Krishna is often depicted wearing peacock feathers on his head or playing a flute accompanied by dancing peacocks.
The design aims to present Rajasthan as an exotic travel destination that offers unique experiences to tourists. It showcases the state’s rich cultural heritage through its vibrant colors while also highlighting its natural beauty through greenery and sand dunes represented by yellow color.
Conclusion
In conclusion, the tourism logo of Rajasthan is an excellent representation of what this state has to offer visitors from around the world – culture, history, warmth and hospitality. With its vibrant colors and peacock design, it has become an iconic symbol of Rajasthan’s tourism industry. If you are planning to visit India and explore its rich cultural heritage, Rajasthan must be on your itinerary.