What Is the Tourism Strategy for England?

By Michael Ferguson

Tourism is a vital industry for any country, providing an important source of revenue and employment. In England, tourism has been a significant contributor to the economy for many years. The UK government has recognized this and has developed a tourism strategy to promote the country as a top destination for visitors from around the world.

What is the Tourism Strategy for England?

The UK government’s current tourism strategy is called the “Discover England Fund.” This strategy aims to increase the number of visitors to England, improve visitor experiences, and boost local economies. To achieve these goals, the strategy focuses on three key areas:

Product Development

Product development involves improving existing tourist attractions and creating new ones that will appeal to both domestic and international visitors. The government is investing in various projects across England to enhance its natural beauty, culture, heritage, and history. Examples include developing coastal trails, revitalizing towns and cities with historical significance, and preserving cultural landmarks such as castles and museums.

Marketing

Marketing plays a crucial role in attracting tourists to England. The Discover England Fund includes initiatives such as digital marketing campaigns, social media outreach, public relations activities like press trips for journalists from around the world. Additionally, it includes developing content such as visitor guides that highlight unique experiences available in different parts of the country.

Skills And Jobs

The tourism industry creates jobs across multiple sectors including hospitality, transportation, retail among others. The Discover England Fund also aims at providing training opportunities for local people with skills needed by employers in these areas of tourism.

Conclusion

In conclusion, The Discover England Fund is an ambitious strategy designed by the UK government to promote tourism in different parts of the country. It covers product development initiatives that aim at enhancing tourist sites; marketing strategies aimed at increasing international exposure; and job creation programs to provide employment opportunities for locals. Proper implementation of this strategy is crucial to achieve its goals and increase the number of visitors to England.