What Is the United States Tourism Slogan?

By Michael Ferguson

The United States of America is a country that attracts millions of tourists every year. With its diverse landscapes, rich cultural heritage, and exciting cities, it is no wonder that people from all over the world flock to this country for a taste of the American dream. One thing that makes the United States stand out from other tourist destinations is its catchy tourism slogan.

What is the United States Tourism Slogan?

The United States tourism slogan is “Discover America.” This simple yet powerful tagline encapsulates everything that makes this country great. It encourages people to explore and discover all that America has to offer, from its stunning natural wonders to its vibrant cities.

A Brief History of the United States Tourism Slogan

The “Discover America” tourism slogan was first introduced in 2007 by the U.S. Travel Association, a trade organization that promotes travel to and within the United States. Prior to this, the country had used several different slogans over the years, including “See America First” and “Land of Opportunity.”

The goal of the “Discover America” campaign was to rebrand the United States as an exciting travel destination following a decline in international tourism after the September 11th terrorist attacks. The campaign was successful in boosting tourism numbers and has been used ever since.

Why is a Tourism Slogan Important?

A tourism slogan is important because it helps to create an image or perception of a destination in people’s minds. It can evoke emotions and make people feel excited about visiting a particular place. A good slogan should be memorable, catchy, and reflective of what makes a destination unique.

In the case of “Discover America,” it highlights America’s diversity and encourages visitors to explore beyond just popular tourist hotspots like New York City or Los Angeles. It also positions America as a welcoming and inclusive destination where everyone can find something they love.

The Impact of the “Discover America” Slogan

Since the introduction of the “Discover America” slogan, tourism to the United States has steadily increased. In 2019, the country welcomed a record-breaking 79.3 million international visitors, up from 56 million in 2007.

The slogan has been used in various marketing campaigns and initiatives to promote different regions and attractions within the United States. It has also been adapted into different languages to appeal to international audiences.

Conclusion

In conclusion, the United States tourism slogan “Discover America” is a simple yet effective tagline that encapsulates everything that makes this country great. It encourages people to explore and discover all that America has to offer, from its natural wonders to its vibrant cities. The slogan has played an important role in promoting tourism to the United States and will likely continue to be used for years to come.