The Department of Tourism (DOT) is a government agency in charge of promoting the Philippines as a tourist destination locally and internationally. The DOT’s vision is to be the leading catalyst for the sustainable growth, development, and competitiveness of the Philippine tourism industry. Meanwhile, its mission is to champion sustainable tourism development for inclusive growth and the global promotion of the Philippines as a world-class destination.
What is DOT?
The DOT was established in 1973 to promote tourism in the Philippines. It aims to develop and market tourism products and services that showcase the country’s cultural heritage, natural beauty, and unique attractions. The DOT also works to improve infrastructure, facilities, and services that support the tourism industry.
Vision
The DOT’s vision is to be the leading catalyst for the sustainable growth, development, and competitiveness of the Philippine tourism industry. This vision recognizes that tourism has enormous potential to drive economic growth in the country while preserving cultural heritage and protecting natural resources.
Sustainable Growth
The DOT believes that sustainable growth is essential for long-term success in tourism. This means creating opportunities for local communities while minimizing negative impacts on natural resources. The DOT encourages responsible travel practices among tourists and promotes sustainable tourism development.
Development
Tourism can drive economic development by creating jobs, generating income, and increasing investment in local communities. The DOT aims to support this growth by developing new tourist destinations, improving infrastructure like airports and roads, and investing in human capital through training programs.
Competitiveness
Tourism is a highly competitive industry globally. To remain competitive on an international stage, it’s important for the Philippines to offer unique experiences that differentiate it from other destinations. The DOT works with local communities to develop authentic cultural experiences that will attract tourists looking for something different.
Mission
The DOT’s mission is to champion sustainable tourism development for inclusive growth and the global promotion of the Philippines as a world-class destination. This mission recognizes that tourism can be a powerful force for positive change, providing opportunities for economic development and cultural exchange.
Sustainable Tourism Development
The DOT aims to promote sustainable tourism development, which means balancing economic, social, and environmental concerns. This approach ensures that tourism benefits local communities while minimizing negative impacts on natural resources.
Inclusive Growth
Tourism has the potential to create jobs and generate income in communities across the Philippines. The DOT works to ensure that these benefits are shared equitably by promoting inclusive growth. This means creating opportunities for small businesses, women, and marginalized communities.
Global Promotion
The DOT promotes the Philippines as a world-class destination through advertising campaigns, trade shows, and other promotional activities. By showcasing the country’s unique attractions and cultural heritage, the DOT aims to attract more tourists to the Philippines.
Conclusion
The Department of Tourism’s vision is to be the leading catalyst for sustainable growth, development, and competitiveness in the Philippine tourism industry. Its mission is to champion sustainable tourism development for inclusive growth and promote the Philippines as a world-class destination globally. By achieving these goals, the DOT hopes to drive economic growth while preserving cultural heritage and protecting natural resources in the country.