What Is Tourism According to the UNWTO?

By Robert Palmer

Tourism is one of the fastest-growing industries in the world. According to the United Nations World Tourism Organization (UNWTO), tourism is defined as “the activities of persons travelling to and staying in places outside their usual environment for not more than one consecutive year for leisure, business, and other purposes.” Let’s dive deeper into what this means.

Leisure Tourism
Leisure tourism is when people travel for relaxation, entertainment, or recreation. This could be anything from sunbathing on a beach to visiting a theme park. People who engage in leisure tourism are usually looking to escape their daily routine and experience new things.

Business Tourism
On the other hand, business tourism is when individuals travel for work-related purposes. This could be attending a conference, meeting with clients or partners, or even conducting research in a different location. Business tourists usually have specific goals and objectives that they need to accomplish during their trip.

Other Purposes
Aside from leisure and business purposes, people also travel for other reasons such as visiting friends and family, receiving medical treatment, education, or religious reasons.

The Importance of Tourism

Tourism plays a crucial role in many countries’ economies. It creates jobs and generates income for local businesses. Additionally, it can help preserve cultural heritage sites by bringing attention to them and providing funding for maintenance.

However, with the benefits come some challenges. Overcrowding in popular tourist destinations can lead to environmental degradation and cultural conflicts between locals and tourists. That’s why sustainable tourism practices are becoming increasingly important.

The UNWTO’s Role

The UNWTO is an agency of the United Nations responsible for promoting sustainable tourism worldwide. It works with governments, businesses, and communities to develop policies that ensure tourism benefits everyone involved while minimizing negative impacts on the environment and society.

The UNWTO’s Objectives

The UNWTO’s main objectives are to:

  • Promote sustainable tourism development
  • Foster knowledge and education on tourism
  • Advocate for public policies that support tourism growth
  • Facilitate the exchange of information and best practices among stakeholders

The UNWTO’s Initiatives

The UNWTO has launched various initiatives to achieve its objectives, including:

  • The Global Code of Ethics for Tourism, which sets out principles for responsible and sustainable tourism practices
  • The Sustainable Tourism Program of the Americas, which promotes sustainable tourism in the region through training and capacity-building programs
  • The Tourism Satellite Account (TSA), which provides a standardized framework for measuring the economic impact of tourism on a country’s economy

Conclusion

In conclusion, tourism is a vital industry that contributes to economic growth and cultural exchange. However, it needs to be managed responsibly to ensure its sustainability and minimize negative impacts. The UNWTO plays a crucial role in promoting sustainable tourism practices worldwide through its policies, initiatives, and partnerships with various stakeholders.