What Is Tourism According to WTTC?

By Anna Duncan

Tourism is a significant contributor to the global economy, generating billions of dollars in revenue annually. According to the World Travel and Tourism Council (WTTC), tourism refers to “the activities of persons traveling to and staying in places outside their usual environment for not more than one consecutive year for leisure, business, and other purposes.”

Leisure Tourism

Leisure tourism is the largest segment of the tourism industry. It includes activities such as sightseeing, shopping, cultural experiences, and adventure tourism. Tourists engage in these activities during their free time or vacation.

Business Tourism

Business tourism refers to traveling for work purposes such as attending conferences, meetings, trade shows, and exhibitions. This segment of tourism has been steadily growing over the years as globalization has increased business interactions.

Other Purposes

Tourism can also be for other reasons such as visiting friends and relatives (VFR), medical purposes, education or training programs, religious pilgrimages, or sports events.

The Importance of Tourism

Tourism plays a crucial role in the global economy by creating jobs and generating revenue. According to WTTC’s report on economic impact 2019, travel and tourism contributed $8.8 trillion US dollars to the world GDP in 2018. This figure represents 10.4% of the total global GDP.

Moreover, tourism supports millions of jobs worldwide. In 2018 alone, the industry supported over 319 million jobs globally according to WTTC’s report on employment impact 2019.

Sustainable Tourism

Sustainable tourism is an approach that seeks to minimize negative impacts on the environment while maximizing economic benefits for local communities. The United Nations World Tourism Organization (UNWTO) defines sustainable tourism as “tourism that takes full account of its current and future economic, social and environmental impacts.”

To achieve sustainable tourism, stakeholders in the tourism industry need to adopt responsible practices such as reducing carbon footprint, promoting local culture and heritage, and supporting local businesses.

The Future of Tourism

The tourism industry is constantly evolving with new trends emerging every year. One of the significant trends in recent years is experiential tourism, which involves travelers seeking unique experiences rather than just visiting popular tourist destinations. This trend has led to the rise of adventure tourism, culinary tourism, and cultural tourism.

Another trend that is gaining popularity is sustainable tourism. The increasing concern for the environment among travelers has led to a rising demand for eco-friendly accommodations and activities.

Conclusion

Tourism is a diverse industry that provides numerous economic benefits while also offering opportunities for personal growth and cultural exchange. With responsible practices such as sustainable tourism, it can contribute positively to the global economy while preserving natural resources and promoting cultural diversity.