What Is Travel and Tourism Research Association?

By Michael Ferguson

Travel and Tourism Research Association (TTRA) is a global organization that provides a platform for travel and tourism professionals to share knowledge, insights, and research in the industry. With over 700 members from 30 countries, TTRA is one of the most important organizations in the field of travel and tourism research.

History of TTRA

TTRA was founded in 1970 as the Travel Research Association (TRA) in the United States. In 1997, it merged with the International Association of Travel and Tourism Research (IATTR) to form TTRA as we know it today. Since then, TTRA has expanded its reach beyond North America and has become a truly global organization.

Objectives

The primary objective of TTRA is to promote and enhance research in the travel and tourism industry. It aims to do this by providing a platform for professionals to exchange ideas, share research findings, and collaborate on projects. The organization also strives to promote education in travel and tourism research through conferences, workshops, webinars, publications, and other resources.

Membership Benefits

TTRA membership comes with several benefits such as access to publications like the Journal of Travel Research (JTR), discounts on conferences and events, access to job postings among others. Members also get exclusive access to a global network of industry professionals that can help them stay updated on current trends in the industry.

Annual Conference

The annual conference organized by TTRA is one of its most significant events. The conference brings together researchers from around the world who present their latest findings on various topics related to travel and tourism. The conference also features keynote speakers who are experts in their field sharing their insights on current issues affecting the industry.

Conclusion

Travel and Tourism Research Association is an essential organization for professionals working in travel and tourism research. With a focus on promoting education, collaboration, and knowledge sharing, TTRA provides valuable resources and networking opportunities to its members. Whether you are a student or an industry veteran, TTRA membership can help you stay updated on the latest research and trends in travel and tourism.