Have you ever heard of London Fog? If you’re a fashion enthusiast, you might be familiar with this iconic brand that became popular for its classic trench coats. However, London Fog is no longer in business, leaving many to wonder when and why the brand shut down.
London Fog’s Early Days
London Fog was founded in 1923 by Israel Myers, a Polish immigrant who moved to the United States in search of a better life. Myers started the company as a manufacturer of raincoats and outerwear. The brand quickly gained popularity and became known for its high-quality garments that were both stylish and functional.
The Rise and Fall of London Fog
Throughout the 20th century, London Fog continued to grow and expand its product lines. The brand started producing luggage, handbags, and other accessories. In the 1980s, London Fog reached its peak when it became one of the biggest fashion labels in America.
However, with changing fashion trends in the 1990s, London Fog struggled to keep up with competitors such as Calvin Klein and Tommy Hilfiger. The brand’s image became outdated, and sales began to decline rapidly.
In addition to struggling with changing tastes in fashion, London Fog also faced financial difficulties due to mismanagement. In 2001, the company filed for bankruptcy after accumulating over $100 million in debt.
After emerging from bankruptcy in 2002 under new ownership, London Fog attempted to reinvent itself by launching new product lines such as sportswear and home goods. However, these efforts were unsuccessful in reviving the brand’s popularity.
In 2017, Iconix Brand Group acquired London Fog’s intellectual property rights from Delta Galil Industries Ltd., which had acquired them from bankrupt Warnaco Group Inc. This means that while there may be products still available under the name “London Fog,” it is not an active company anymore.
London Fog’s Legacy
Despite the brand’s decline and eventual bankruptcy, London Fog remains a significant part of fashion history. The brand’s iconic trench coats are still sought after by vintage collectors and fashion enthusiasts alike. The classic design and high-quality materials used in London Fog’s garments have stood the test of time, making them timeless pieces that will always be in style.
In conclusion, London Fog went out of business due to a combination of factors such as changing fashion trends and mismanagement. While the brand may no longer be active, its legacy as an iconic American fashion label lives on.