Las Vegas is one of the most popular tourist destinations in the world. Known for its vibrant nightlife, luxurious casinos, and top-notch entertainment, the city attracts millions of visitors each year.
But where does Las Vegas rank in terms of tourism on a global scale? Let’s take a closer look.
International Arrivals
According to the World Tourism Organization (UNWTO), Las Vegas ranked as the 20th most visited city in the United States in 2018 with 42.9 million visitors. The majority of these visitors were domestic travelers, but international arrivals are also on the rise.
In 2018, Las Vegas welcomed approximately 6.5 million international visitors, which accounted for about 15% of total visitation. The top five international markets for Las Vegas were Canada, Mexico, China, South Korea, and India.
Gaming Revenue
One of the main draws for tourists to Las Vegas is its gaming industry. In fact, Nevada is home to more than 300 casinos and generates more gaming revenue than any other state in the US.
According to the Nevada Gaming Control Board, statewide gaming revenue reached $11.9 billion in 2018 with Las Vegas Strip casinos accounting for $6.5 billion of that total.
Hotel Occupancy
Another indicator of tourism activity in Las Vegas is hotel occupancy rates. The Las Vegas Convention and Visitors Authority (LVCVA) reported an average occupancy rate of 88% for hotels on the Strip in 2018.
This high level of demand has led to significant expansion in recent years with many new hotels and resorts opening their doors to meet growing visitor demand.
Conclusion
Overall, it’s clear that Las Vegas ranks among the top tourism destinations not only in the United States but also globally. With its world-class entertainment options, vast array of luxury hotels and resorts, and gaming industry that generates billions of dollars annually, it’s no wonder why so many people choose to visit Las Vegas each year.