Pakistan is a country of diverse landscapes, rich culture, and history. From the beautiful mountains in the north to the stunning beaches in the south, Pakistan has a lot to offer to tourists.
According to the World Tourism Organization (UNWTO), Pakistan’s tourism industry has been growing steadily over the past few years. In this article, we will explore where Pakistan stands in terms of tourism and what steps are being taken to improve its ranking.
Current Tourism Ranking
Pakistan’s tourism industry has faced many challenges in recent years due to security concerns and political instability. However, things are changing now as the country is making efforts to promote its tourism potential. According to the World Economic Forum’s Travel & Tourism Competitiveness Report 2019, Pakistan ranked 121st out of 140 countries in terms of travel and tourism competitiveness.
Challenges Faced by Pakistan’s Tourism Industry
Pakistan’s tourism industry faces several challenges that hinder its growth potential. One significant challenge is security concerns due to terrorism activities that have taken place in the past. Political instability is another issue that creates a negative image of the country globally.
Infrastructure development is also a major challenge for Pakistan’s tourism industry. The country lacks proper roads, airports, and other facilities that are necessary for attracting tourists.
Efforts Being Made
Despite these challenges, Pakistan is taking steps to promote its tourism potential. The government has launched several initiatives such as visa reforms and e-visa services to facilitate foreign visitors’ entry into the country.
The government is also investing in infrastructure development projects such as building new airports, highways, and railways. These initiatives aim to provide better connectivity and access for tourists across Pakistan.
Furthermore, there are ongoing efforts by various stakeholders like hotels and tour operators who are working towards promoting Pakistani culture and heritage through various events like festivals, exhibitions, and cultural shows.
Tourism Potential
Despite the challenges faced by Pakistan’s tourism industry, the country has immense potential to become a top tourist destination. Pakistan is home to some of the world’s highest mountain ranges like the Himalayas and Karakoram, which attract adventure seekers from all over the world.
Pakistan is also rich in history and culture, with ancient archaeological sites like Mohenjo-Daro and Taxila that offer a glimpse into its rich past.
The country’s coastline is another attraction for tourists, with stunning beaches like Gwadar and Clifton in Karachi. Moreover, Pakistan has some of the most beautiful lakes like Saif-ul-Malook and Attabad Lake, which are worth exploring.
Conclusion
In conclusion, Pakistan’s tourism industry has been facing several challenges due to security concerns, political instability, and infrastructure development issues. However, the government and other stakeholders are making efforts to promote tourism potential by investing in infrastructure development projects and initiatives such as visa reforms.
Pakistan has immense potential to become a top tourist destination due to its diverse landscapes, rich culture, history, and warm hospitality. With proper planning and execution of policies, Pakistan can rank higher on the global tourism map.