Barcelona is one of the most successful and popular football clubs in the world. With a rich history and a strong fan base, Barcelona has managed to attract numerous sponsors over the years. In this article, we will take a closer look at some of the companies that have sponsored Barcelona and played a significant role in supporting the club’s success.
1. Nike
One of the most iconic and long-standing sponsors of Barcelona is Nike. The American sportswear company has been the official kit sponsor of Barcelona since 1998.
The partnership between Nike and Barcelona has produced some memorable designs, including the famous vertical stripes on their home jerseys. Nike’s sponsorship deal with Barcelona has not only provided financial support but has also helped in elevating the club’s global brand image.
2. Rakuten
Rakuten, a Japanese electronic commerce company, became Barcelona’s main global sponsor in 2017.
This partnership marked an exciting new chapter for both companies as they aimed to expand their global reach. With this sponsorship deal, Rakuten’s logo appeared prominently on Barcelona’s jerseys, giving them valuable exposure to millions of fans worldwide.
3. Qatar Airways
Qatar Airways became Barcelona’s shirt sponsor in 2013, replacing Qatar Foundation as the main sponsor.
This partnership aligned well with Qatar Airways’ strategy to increase their brand visibility through sports sponsorship. The airline’s logo featured prominently on Barcelona’s jerseys during this period.
4. Beko
Beko, a leading home appliances brand, signed a sponsorship deal with Barcelona in 2014.
As part of this partnership, Beko became one of the club’s global partners and gained exclusive marketing rights to use Barcelona’s image and players in their advertising campaigns.
5. UNICEF
Barcelona’s partnership with UNICEF is unique compared to other sponsorships.
Since 2006, Barcelona has featured the UNICEF logo on the front of their jerseys, showcasing their commitment to social causes and promoting the well-being of children worldwide. This collaboration highlights Barcelona’s dedication to being more than just a football club.
Conclusion
Barcelona has established strong partnerships with various companies over the years, enabling them to achieve both financial stability and global recognition. Sponsors like Nike, Rakuten, Qatar Airways, Beko, and UNICEF have played a vital role in supporting Barcelona’s success on and off the field.
These partnerships not only benefit the club but also provide valuable exposure for the sponsors, making it a win-win situation.
Whether it’s through bold designs on jerseys or by championing social causes together, Barcelona’s sponsors have contributed significantly to the club’s legacy. As they continue to attract new sponsors and nurture existing relationships, Barcelona remains a force to be reckoned with in both football and sponsorship deals.