If you’re a fan of luxury cruises, you might have heard of Azamara. But do you know which cruise line owns Azamara? In this article, we’ll dive into the details and provide all the information you need.
What is Azamara?
Firstly, let’s quickly recap what Azamara is. Azamara is a luxury cruise line that specializes in destination-focused voyages. Their ships are smaller than some of the other mega-liners out there, which allows them to access smaller ports and provide a more intimate experience for guests.
Which cruise line owns Azamara?
Azamara was originally part of the Royal Caribbean Group, but in early 2021, it was announced that it had been sold to Sycamore Partners, a private equity firm. The sale reportedly cost around $201 million.
Who are Sycamore Partners?
Sycamore Partners is a private equity firm that specializes in consumer and retail investments. They’ve made investments in a wide range of companies over the years, including retailers such as Hot Topic and Talbots.
What does this mean for Azamara?
The sale to Sycamore Partners means that Azamara is no longer part of the Royal Caribbean Group family. However, according to reports, the brand will continue to operate independently under its existing management team.
Final thoughts
So there you have it – Azamara is now owned by Sycamore Partners. While this might come as a surprise to some people who were used to thinking of it as part of Royal Caribbean Group’s family of brands, it’s important to note that the brand will continue to operate in much the same way as before. As always with these kinds of transactions, only time will tell what impact this change in ownership will have on the brand and its customers.
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