Which Nationality Is New Zealand’s Biggest Tourism Market?

By Alice Nichols

New Zealand is a beautiful country that attracts tourists from all over the world. But, which nationality is New Zealand’s biggest tourism market? Let’s find out!

Overview of New Zealand’s Tourism Industry

New Zealand’s tourism industry is a significant contributor to the country’s economy. The industry provides employment opportunities and generates revenue for the government. According to the latest statistics, there were 3.8 million international visitors to New Zealand in the year ending December 2018.

The Biggest Tourism Market

So, which nationality is New Zealand’s biggest tourism market? The answer is..Australia! Yes, our neighbors across the Tasman Sea make up the largest portion of international visitors to New Zealand.

Australian Visitors

In the year ending December 2018, there were 1.5 million Australian visitors to New Zealand. This represents an increase of 1% from the previous year.

Other Top Markets

After Australia, China and the United States are the next biggest tourism markets for New Zealand. In the year ending December 2018, there were 407,000 Chinese visitors and 340,000 American visitors.

Why Australia?

There are several reasons why Australia is New Zealand’s biggest tourism market. Firstly, it’s close proximity to New Zealand makes it an easy and affordable destination for Australians to travel to. Secondly, there are strong cultural ties between Australia and New Zealand which makes it a popular destination for Australians wanting to experience a different culture without travelling too far from home.

Conclusion

In conclusion, Australia is New Zealand’s biggest tourism market with approximately 1.5 million Australian visitors in the year ending December 2018. Other top markets include China and the United States. The strong cultural ties between Australia and New Zealand make it an attractive destination for Australians wanting to experience a different culture without travelling too far from home.