If you’re a fan of Links of London, you may have heard that the brand recently faced financial difficulties and went into administration. This left many customers wondering who would step in to buy the struggling company. In this article, we’ll take a closer look at who bought Links of London and what this means for the brand’s future.
The Struggle of Links of London
Links of London was founded in 1990 and quickly became a popular jewelry brand known for their elegant designs and high-quality materials. However, in recent years, the company has struggled financially due to a combination of factors such as increasing competition and changing consumer preferences.
In 2017, Links of London was acquired by Folli Follie, a Greek luxury goods company. However, this acquisition did little to save the struggling brand. In August 2019, Links of London announced that it had gone into administration and all its stores would be closed.
Who Bought Links of London?
After going into administration, it was unclear what would happen to Links of London. However, in October 2019, it was announced that the brand had been acquired by Adamas Jewelry LLC – an American private equity firm.
Adamas Jewelry LLC is known for investing in luxury retail brands such as Roberto Coin and Buccellati. The acquisition of Links of London is seen as a strategic move for Adamas Jewelry LLC to expand its portfolio and strengthen its presence in the global luxury market.
What Does This Mean for the Future of Links of London?
The acquisition by Adamas Jewelry LLC offers hope for the future of Links of London. With extensive experience in managing luxury brands, Adamas Jewelry LLC can bring valuable expertise and resources to help revive the struggling brand.
In an interview with Retail Gazette, Caroline Saridaki – Managing Director at Folli Follie UK – stated that “We are delighted to have found a new owner who has recognised the potential of the Links of London brand and is committed to realising this.”
Conclusion
In conclusion, Links of London’s acquisition by Adamas Jewelry LLC offers a glimmer of hope for the struggling brand. With the right management and investment, Links of London could once again become a thriving jewelry brand known for its elegance and quality.
However, only time will tell if this acquisition will be successful in turning around the fortunes of Links of London. For now, fans of the brand can look forward to seeing what changes and improvements will be made under its new ownership.
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