Who Is Barcelona Main Sponsor?
Introduction:
When it comes to football clubs and their financial support, one cannot ignore the importance of sponsors. Sponsors not only provide financial backing but also play a crucial role in promoting the club’s brand worldwide. In the case of Barcelona, one of the most successful and popular football clubs in the world, they have a significant main sponsor that has been associated with them for several years.
Main Sponsor:
Barcelona’s main sponsor is currently Rakuten, a Japanese electronic commerce and internet company. Rakuten became Barcelona’s main global partner and sponsor in 2017 after signing a four-year agreement with the club. This partnership has not only strengthened Barcelona’s financial position but also helped increase their global presence.
The Partnership:
The partnership between Barcelona and Rakuten goes beyond just financial support. It is a strategic alliance aimed at leveraging both brands’ strengths to create new opportunities and enhance fan experiences.
Benefits of Rakuten Partnership:
- Rakuten logo on Barcelona jerseys: One of the most visible benefits of this partnership is that Rakuten’s logo appears prominently on Barcelona’s jerseys. This provides extensive exposure for Rakuten as millions of fans worldwide watch Barcelona matches.
- Digital Innovation: Rakuten has collaborated with Barcelona to develop innovative digital solutions for fans, such as an official mobile app that provides exclusive content, match updates, and more.
This enhances fan engagement and strengthens their connection with the club.
- Social Responsibility Initiatives: Both Barcelona and Rakuten share a commitment to social responsibility. Through this partnership, they have worked together on various initiatives focused on education, youth empowerment, and environmental sustainability.
The Future:
The partnership between Barcelona and Rakuten has been highly successful, with both parties benefiting from the collaboration. As the current agreement is set to expire in 2021, it remains to be seen whether they will extend their partnership or if Barcelona will seek a new main sponsor.
In Conclusion:
Rakuten’s sponsorship has played a vital role in supporting Barcelona financially and increasing their global reach. The partnership has not only provided financial benefits but also facilitated digital innovation and social responsibility initiatives. It will be interesting to see what the future holds for Barcelona’s main sponsor and how they continue to contribute to the success of this iconic football club.