In recent news, Barcelona has announced a new sponsorship deal with one of the world’s leading technology companies. The Catalan club has signed a five-year agreement with Rakuten, a Japanese e-commerce firm. The deal is said to be worth a staggering €55 million per year, making it one of the most lucrative deals in football history.
The Company Behind the Sponsorship: Rakuten
Rakuten is a multinational company that operates in various areas of internet services including e-commerce, fintech, digital content, and communication. Founded in 1997 by Hiroshi Mikitani, Rakuten is headquartered in Tokyo and has expanded its operations globally.
What Does This Mean for Barcelona?
The partnership between Barcelona and Rakuten means that the Japanese company will become the main shirt sponsor for the next five seasons. This means that fans will see the Rakuten logo emblazoned on the front of Barcelona’s iconic blue and red stripes from next season onwards.
Additionally, this partnership goes beyond just branding on shirts. The agreement also includes collaboration on various digital initiatives such as mobile messaging applications and video-on-demand services.
Why Did Barcelona Choose Rakuten?
Barcelona’s decision to partner with Rakuten reflects their mutual values of innovation and global expansion. Both organizations share a commitment to using technology to enhance their respective fields.
In a statement announcing the partnership, Barcelona President Josep Maria Bartomeu said: “We are delighted with our association with Rakuten.. Our collaboration will help us to reach new fans around the world.”
Conclusion
Overall, this new sponsorship deal between Barcelona and Rakuten is set to revolutionize both sports marketing and digital innovation. With both organizations sharing common values and goals, we can expect great things from this collaboration in years to come.
- Rakuten becomes main shirt sponsor for Barcelona
- Partnership to include collaboration on digital initiatives
- Deal worth €55 million per year
- Reflects mutual values of innovation and global expansion
This partnership marks a new era for Barcelona, as Rakuten takes over from Qatar Airways as the club’s main sponsor. As fans eagerly await the unveiling of the new kit with the Rakuten logo, we can only imagine what exciting developments lie in store for this partnership.
10 Related Question Answers Found
Who Is Barcelona Main Sponsor? Introduction:
When it comes to football clubs and their financial support, one cannot ignore the importance of sponsors. Sponsors not only provide financial backing but also play a crucial role in promoting the club’s brand worldwide.
When it comes to sponsors, FC Barcelona has a rich history of partnerships with various brands. One of the biggest and most notable sponsors of Barcelona is Rakuten. Rakuten, a Japanese electronic commerce and internet company, became the main global sponsor of Barcelona in 2017.
Who Is the Sponsor of Barcelona? Barcelona, one of the most iconic football clubs in the world, is known for its rich history and passionate fan base. Alongside its success on the field, Barcelona has also become a global brand with numerous partnerships and sponsorships.
Barcelona, one of the most popular and successful football clubs in the world, proudly dons a distinctive shirt every season. Apart from the iconic blue and red stripes, there is another crucial element that adorns their jersey – the shirt sponsor. The shirt sponsor is a brand or company that pays a significant amount of money to have its logo displayed prominently on the front of Barcelona’s jersey.
Barcelona is one of the most iconic football clubs in the world, with a rich history and a massive fan following. As a club of such stature, Barcelona has had many sponsors over the years. However, there is one sponsor that stands out as the official sponsor of Barcelona – Rakuten.
Barcelona Sponsor is an important aspect of FC Barcelona’s financial strategy. The club has a long-standing tradition of having sponsors that support its various endeavors, both on and off the field. In this article, we will explore what Barcelona Sponsor is, its significance, and its impact on the club’s success.
Barcelona is one of the most iconic and successful football clubs in the world. With a rich history and an impressive list of titles, Barcelona has always been at the forefront of innovation, both on and off the field. One area where they have excelled is in their choice of kit sponsors.
Barcelona, one of the most iconic football clubs in the world, has a long list of sponsors who support their endeavors both on and off the field. These sponsors play a vital role in providing financial support to help the club maintain its competitive edge and achieve its goals. Let’s take a closer look at some of the prominent sponsors that proudly associate themselves with Barcelona.
Barcelona, one of the most successful and popular football clubs in the world, has a long list of sponsors that support the team financially. These sponsors play a vital role in helping Barcelona maintain its status as one of the top clubs in the sport. Let’s take a closer look at some of Barcelona’s prominent sponsors.
Who Will Be the Next Sponsor of Barcelona? Football clubs rely heavily on sponsorship deals to finance their operations and stay competitive in the ever-evolving sports industry. One of the most prestigious football clubs in the world, Barcelona, is currently on the lookout for a new sponsor after parting ways with their long-term partner, Rakuten.
