Who Is Iconic London Owned By?

By Alice Nichols

Iconic London is one of the most popular makeup brands globally, known for its high-quality products and innovative formulas. But have you ever wondered who owns this iconic brand? In this article, we will explore the ownership of Iconic London.

The Beginning of Iconic London

Iconic London was founded in 2015 by Jade Elliott. She started the company with just one product, the “Illuminator,” which became an instant sensation among beauty lovers. The brand quickly gained popularity, and today it has become a symbol of luxurious and high-quality makeup products.

The Acquisition

In 2020, Iconic London was acquired by BlueGem Capital Partners, a private equity firm based in London. BlueGem is known for investing in consumer-facing businesses with strong growth potential and has a portfolio of successful brands such as Liberty, Jack Wills, and Mamas & Papas.

The Benefits of Acquisition

The acquisition brought many benefits to Iconic London. With BlueGem’s investment and expertise, the brand can expand its reach globally and increase its product offerings. The acquisition also ensures that Iconic London can maintain its luxury status while still providing affordable products to its customers.

Future Plans

Iconic London’s future plans include expanding into new markets and launching new products. With BlueGem’s support and resources, the brand aims to continue innovating and providing high-quality makeup products that cater to all skin tones.

Conclusion

In conclusion, Iconic London is now owned by BlueGem Capital Partners. The acquisition has brought many benefits to the brand, including increased investment, expertise, and global reach. As a result, we can expect Iconic London to continue producing high-quality makeup products that cater to all skin tones for years to come.