If you are planning a trip to Canada, it’s important to know who is in charge of tourism in the country. This information can help you plan your trip better and also provide you with necessary assistance while you are in the country. In this article, we will explore who is responsible for promoting and managing tourism in Canada.
Destination Canada
The organization primarily responsible for promoting tourism in Canada is called Destination Canada. It was previously known as the Canadian Tourism Commission and changed its name to Destination Canada in 2015. The organization has been operating since 1995 and works closely with the federal government, provincial tourism organizations, and industry partners.
What Does Destination Canada Do?
Destination Canada is responsible for marketing Canada as a premier tourist destination worldwide. The organization focuses on promoting Canadian experiences such as natural beauty, diverse cultures, food and wine, adventure activities, and urban cities.
How Does Destination Canada Promote Tourism?
Destination Canada uses various channels to promote tourism in the country such as:
- Advertising campaigns – through television commercials, print ads, online ads etc.
- Social media – using platforms like Facebook, Twitter, Instagram etc.
- Trade shows – attending travel trade shows around the world
- Familiarization trips – hosting travel agents and media from around the world to experience Canadian destinations first-hand.
Tourism Industry Association of Canada
Another key player in managing tourism in Canada is the Tourism Industry Association of Canada (TIAC). It is a national private-sector organization that represents all aspects of the Canadian tourism industry. TIAC works towards making Canadian tourism competitive globally by addressing issues related to visa policies, air access, infrastructure development etc.
What Does TIAC Do?
TIAC is responsible for representing the interests of the tourism industry to the federal government. The organization works towards creating a favorable environment for tourism by advocating policies that improve the overall tourism experience in Canada.
How Does TIAC Support the Tourism Industry?
TIAC supports the tourism industry by:
- Lobbying – making sure that government policies are tourism-friendly
- Research – conducting research on industry trends and providing insights to its members
- Networking – providing opportunities for members to connect with each other and exchange ideas
- Training and education – providing training programs for industry professionals
In Conclusion
Destination Canada and TIAC are two key players in managing and promoting tourism in Canada. While Destination Canada focuses on marketing Canada as a tourist destination worldwide, TIAC represents the interests of the Canadian tourism industry to the federal government. By working together, these organizations help make Canada a top tourist destination in the world.
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