Kenya is a popular tourist destination known for its wildlife, beautiful landscapes, and rich culture. But have you ever wondered who is in charge of tourism in Kenya? In this article, we’ll take a detailed look at the various organizations responsible for promoting and regulating tourism in Kenya.
The Ministry of Tourism and Wildlife
The Ministry of Tourism and Wildlife is the primary body responsible for tourism in Kenya. This government agency oversees the development, promotion, and regulation of tourism activities throughout the country. The ministry is led by a Cabinet Secretary who is appointed by the President.
One of the key functions of the Ministry of Tourism and Wildlife is to develop policies that promote sustainable tourism practices. These policies are geared towards ensuring that tourism activities are carried out in an environmentally friendly manner while also benefiting local communities.
The Kenya Tourism Board
The Kenya Tourism Board (KTB) is a state corporation under the Ministry of Tourism and Wildlife that is responsible for marketing Kenya as a tourist destination both domestically and internationally. The board was established in 1997 to replace the former Kenya Tourist Development Corporation.
KTB’s main objective is to increase tourist arrivals into Kenya by promoting the country as an attractive tourist destination. The board works closely with tour operators, travel agents, airlines, and other stakeholders to showcase Kenya’s unique attractions such as wildlife safaris, beaches, cultural festivals, among others.
The Tourism Regulatory Authority
The Tourism Regulatory Authority (TRA) was established in 2011 under the Tourism Act to regulate tourism operations in Kenya. TRA has several functions including licensing and classification of tourism facilities such as hotels, restaurants, travel agencies among others.
Additionally, TRA regulates tour guides to ensure they meet minimum standards set by the ministry. This helps to ensure that tourists receive quality services during their stay in Kenya.
Conclusion
In conclusion, these are the major organizations responsible for promoting and regulating tourism in Kenya. The Ministry of Tourism and Wildlife, Kenya Tourism Board, and the Tourism Regulatory Authority play a crucial role in ensuring that Kenya remains a top tourist destination. By working together, they can continue to promote sustainable tourism practices while also increasing the number of tourists visiting Kenya.