When it comes to tourism, Dubai is a name that is synonymous with luxury, grandeur, and extravagance. With its towering skyscrapers, world-renowned shopping destinations, and stunning beaches, Dubai attracts millions of tourists every year.
But have you ever wondered who is responsible for the growth and development of tourism in this awe-inspiring city? Let’s find out.
Who Is Responsible for Tourism in Dubai?
The primary authority responsible for tourism in Dubai is the Dubai Department of Tourism and Commerce Marketing (DTCM). It was established in 1997 to promote Dubai as a leading tourist destination worldwide. DTCM’s main objective is to attract visitors to Dubai and work towards increasing the length of their stay.
DTCM’s Functions
Promotion: DTCM promotes Dubai as a tourist destination through various advertising campaigns and events. It also works closely with international travel agencies to increase awareness about the city.
Licensing: DTCM issues licenses to hotels, tour operators, travel agencies, and other tourism-related businesses operating within Dubai.
Regulation: DTCM regulates the operations of these businesses by monitoring their compliance with various regulations related to safety, hygiene, and quality standards.
Development: DTCM works towards developing new tourism projects that can attract more visitors to the city. It also collaborates with other government entities to improve infrastructure and facilities required for tourism.
Dubai Tourism Vision 2020
Dubai has set an ambitious Target of attracting 20 million visitors per year by 2020 as part of its “Dubai Tourism Vision 2020” strategy. To achieve this goal, DTCM has launched several initiatives such as:
- The creation of new tourist attractions like theme parks and cultural centers.
- The expansion of existing attractions like the Dubai Mall and Burj Khalifa.
- The improvement of transportation facilities such as the Dubai Metro and the development of new airports.
Conclusion
In conclusion, the Dubai Department of Tourism and Commerce Marketing (DTCM) is responsible for promoting, licensing, regulating, and developing tourism in Dubai. Its efforts have made Dubai one of the most popular tourist destinations in the world. With its ambitious Targets and innovative initiatives, DTCM is working towards making Dubai an even more attractive destination for visitors from around the world.