Kenya is a popular tourist destination in Africa known for its diverse wildlife, scenic landscapes, and rich culture. The Kenya Tourism Board (KTB) is the government agency responsible for promoting and marketing tourism in Kenya.
The CEO of KTB plays a crucial role in steering the organization towards its objectives. In this article, we will explore who the current CEO of KTB is and their background.
Background of Kenya Tourism Board
The Kenya Tourism Board was established in 1997 under the Ministry of Tourism to promote and market Kenya as a tourism destination locally and internationally. The board’s primary objective is to increase the number of international visitors to Kenya while also promoting domestic tourism.
Who Is the Current CEO of Kenya Tourism Board?
The current CEO of KTB is Betty Radier. She assumed office on January 1, 2018, succeeding Dr. Fred Okeyo who had served as acting CEO since November 2015. Before her appointment as CEO, Betty Radier had worked with various organizations both locally and internationally.
Professional Background
Betty Radier has over 25 years of experience in tourism management, having worked with several reputable organizations such as Serena Hotels, where she served as the Director of Sales and Marketing for East Africa. She has also worked with other organizations such as Kempinski Hotels, where she held various positions in sales and marketing.
Education Background
Betty Radier holds a Bachelor’s degree in Education from Kenyatta University and a Master’s degree in Business Administration from Edinburgh Business School at Heriot-Watt University.
Achievements
Since taking over as CEO of KTB, Betty Radier has implemented numerous initiatives aimed at promoting tourism in Kenya. One notable initiative is the “Magical Kenya Signature Experiences” program aimed at developing unique tourism products and experiences in Kenya. The program has successfully identified and developed over 30 signature experiences, including cultural festivals, wildlife experiences, and adventure tourism.
Conclusion
Betty Radier is the current CEO of the Kenya Tourism Board. She has a wealth of experience in tourism management and has overseen various initiatives aimed at promoting tourism in Kenya. Her leadership at KTB has been instrumental in positioning Kenya as a top tourist destination in Africa.