South Africa is known for its beautiful landscapes, diverse wildlife, and vibrant culture. The country is a popular tourist destination, attracting millions of visitors every year. The South African Tourism Board is responsible for promoting the country as a tourist destination and ensuring that visitors have a great experience.
So who is the CEO of SA Tourism?
The CEO of SA Tourism is Sisa Ntshona. Mr. Ntshona was appointed to this position in 2016, succeeding Thulani Nzima. He brings more than 15 years of experience in the tourism industry to his role at SA Tourism.
Before joining SA Tourism, Mr. Ntshona was the CEO of Enterprise iLembe, an economic development agency in KwaZulu-Natal province. He has also served as the Chief Marketing Officer for South African Tourism and worked for several private sector tourism companies.
Under Mr. Ntshona’s leadership, SA Tourism has continued to promote South Africa as a top tourist destination through various marketing campaigns and initiatives. The organization has also worked to improve the tourism infrastructure in the country by partnering with local governments and businesses.
One of SA Tourism’s major initiatives under Mr. Ntshona’s leadership is the Sho’t Left campaign. This campaign encourages South Africans to explore their own country by taking short trips to different regions and experiencing all that South Africa has to offer.
Mr. Ntshona has also been a strong advocate for sustainable tourism practices in South Africa. He believes that responsible tourism can benefit both visitors and local communities by creating jobs and preserving natural resources.
In conclusion, Sisa Ntshona is the current CEO of SA Tourism, responsible for promoting South Africa as a top tourist destination and improving the country’s tourism infrastructure. Under his leadership, SA Tourism has launched various initiatives such as Sho’t Left campaign while advocating for sustainable tourism practices.
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South African Tourism, also known as SA Tourism, is a governmental organization that is responsible for promoting and marketing South Africa as a tourist destination. The primary objective of SA Tourism is to attract tourists from all around the world by highlighting the diverse and unique offerings of South Africa. The Core Business of SA Tourism
SA Tourism’s core business is to promote and market South Africa as a tourist destination.
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