Are you planning a trip to Uganda soon and wondering who is in charge of the country’s tourism industry? Look no further than the Uganda Tourism Board (UTB) and its CEO, Lilly Ajarova.
As the head of UTB, Ajarova is responsible for overseeing the promotion and marketing of Uganda as a top tourist destination. Her role involves collaborating with various stakeholders, including government agencies, private sector players, and international partners to create sustainable tourism initiatives that benefit both visitors and local communities.
Ajarova’s passion for promoting tourism in Uganda is evident in her extensive experience in the industry. Before joining UTB, she served as the Executive Director of Ngamba Island Chimpanzee Sanctuary and Wildlife Conservation Trust. During her tenure there, she oversaw its transformation into one of Uganda’s top conservation destinations.
Her leadership skills have also been recognized globally, as seen by her appointment to the Board of Directors of the African Tourism Board (ATB). This platform enables her to share best practices with other African countries on how to develop their respective tourism sectors sustainably.
Under Ajarova’s leadership, UTB has launched several initiatives aimed at showcasing Uganda’s unique attractions. These include campaigns such as “Tulambule,” which encourages domestic tourism by showcasing local tourist destinations. The board has also been involved in promoting cultural tourism by organizing various events such as the Kampala City Festival and Nyege Nyege Music Festival.
In conclusion, Lilly Ajarova is a seasoned professional who has dedicated her career to promoting Uganda as a top tourist destination in Africa. Her leadership skills have seen her steer UTB towards creating sustainable tourism initiatives that benefit both tourists and local communities alike. So next time you plan a trip to Uganda, you can rest assured that your vacation will be in good hands under Ajarova’s capable guidance.
7 Related Question Answers Found
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