If you’re wondering who is the Chairman of Tourism Australia, you’ve come to the right place. Tourism Australia is the government agency responsible for promoting Australia as a travel destination to both domestic and international travelers. The organization works closely with the tourism industry in Australia to develop marketing campaigns and strategies that showcase the country’s unique offerings to potential visitors.
So, who is the current Chairman of Tourism Australia? The answer is Bob East. He was appointed as Chairman in March 2018 and brings with him an impressive background in business and tourism.
Before joining Tourism Australia, East served as the Managing Director of Mantra Group, one of Australia’s largest hotel and resort companies. He has also held executive positions at other major companies such as Village Roadshow Limited and Stella Hospitality Group.
East’s experience in the tourism industry has been instrumental in helping him lead Tourism Australia towards achieving its goals. His vision for the organization is to focus on sustainable tourism practices that benefit both visitors and local communities.
Under his leadership, Tourism Australia has launched several successful campaigns aimed at attracting international visitors to Australia. One such campaign was ‘Dundee: The Son of a Legend Returns Home’, which showcased some of Australia’s most iconic destinations through a humorous Hollywood-style movie trailer.
In addition to promoting tourism, East believes in giving back to local communities. He has been actively involved in various charitable organizations throughout his career, including being a Board Member for Make-A-Wish Foundation.
Overall, Bob East is an experienced leader with a passion for promoting Australia as a travel destination. As Chairman of Tourism Australia, he has helped shape the organization into one of the world’s leading tourism agencies while also promoting sustainable tourism practices that benefit both travelers and local communities alike.
- Bob East is currently serving as the Chairman of Tourism Australia.
- East brings an impressive background in business and tourism to his role.
- His vision for the organization is to focus on sustainable tourism practices.
- Under his leadership, Tourism Australia has launched successful campaigns aimed at attracting international visitors to Australia.
- East believes in giving back to local communities and has been actively involved in various charitable organizations throughout his career.
Conclusion
With Bob East as Chairman, Tourism Australia is well-positioned to continue its mission of showcasing Australia’s unique offerings to the world while also promoting sustainable tourism practices that benefit both visitors and local communities.