If you’re planning a trip to Grenada, you might be wondering who the Minister of Tourism is. The current Minister of Tourism in Grenada is Dr.
Clarice Modeste-Curwen. She has held this position since 2018 and has been working hard to promote Grenada as a top tourist destination.
Who is Dr. Clarice Modeste-Curwen?
Dr. Clarice Modeste-Curwen was born in Grenada in 1954. She holds a PhD in Health Economics from the University of York in the UK, as well as a Master’s degree in Applied Economics from the University of Michigan in the USA.
Before becoming the Minister of Tourism, Dr. Modeste-Curwen served as the Minister of Health and Social Security from 2013 to 2018. During her time in this role, she implemented several initiatives to improve healthcare services in Grenada.
What has Dr. Clarice Modeste-Curwen done for tourism in Grenada?
Since taking over as the Minister of Tourism, Dr. Modeste-Curwen has been working hard to promote Grenada as a top tourist destination. Some of her initiatives include:
- Launching a new brand identity for Grenada tourism
- Promoting sustainable tourism practices
- Increasing tourism arrivals through Targeted marketing campaigns
- Developing new tourism products and experiences
- Forging partnerships with airlines and other travel industry stakeholders
New Brand Identity for Grenada Tourism
One of Dr. Modeste-Curwen’s first initiatives was to launch a new brand identity for Grenada tourism. This included a new logo and tagline – “Pure Grenada: The Spice of the Caribbean”. The new brand identity was designed to better showcase Grenada’s unique offerings, including its beautiful beaches, lush rainforests, and rich cultural heritage.
Promoting Sustainable Tourism Practices
Dr. Modeste-Curwen is a strong advocate for sustainable tourism practices. Under her leadership, Grenada has become a member of the Global Sustainable Tourism Council (GSTC) and is working towards achieving GSTC certification for its tourism industry.
Increasing Tourism Arrivals
One of Dr. Modeste-Curwen’s main goals is to increase tourism arrivals to Grenada. To achieve this, she has launched several Targeted marketing campaigns aimed at key source markets such as the USA, Canada, and the UK. These campaigns have helped to raise awareness of Grenada as a tourist destination and have resulted in increased visitor numbers.
Developing New Tourism Products and Experiences
Dr. Modeste-Curwen recognizes the importance of continually developing new tourism products and experiences to keep visitors coming back to Grenada. Under her leadership, new initiatives such as hiking trails in the rainforest, culinary tours, and eco-tourism experiences have been developed.
Forging Partnerships with Airlines and Other Travel Industry Stakeholders
Finally, Dr. Modeste-Curwen has been working hard to forge partnerships with airlines and other travel industry stakeholders in order to increase airlift to Grenada and make it easier for visitors to travel there.
In conclusion, Dr. Clarice Modeste-Curwen is an experienced leader who is passionate about promoting tourism in Grenada. Under her leadership, Grenada’s tourism industry has seen significant growth and development. If you’re planning a trip to Grenada anytime soon, you can rest assured that you’ll be visiting a destination that is being led by a dynamic and visionary Minister of Tourism.