Morocco is a popular tourist destination, known for its rich history, culture, and scenic beauty. The country has always placed great emphasis on the tourism industry, which is one of the major contributors to its economy. As such, it has a Minister of Tourism who is responsible for overseeing the development and growth of the industry.
The current Minister of Tourism in Morocco is Nadia Fettah Alaoui. She was appointed to this position in October 2019 by King Mohammed VI. Prior to her appointment as the Minister of Tourism, she served as Secretary of State for Tourism from 2016 to 2019.
Nadia Fettah Alaoui holds a Master’s degree from Harvard University and has extensive experience in the private sector. Her appointment as the Minister of Tourism was seen as a positive move by industry experts and stakeholders.
Under her leadership, Morocco’s tourism industry has seen significant growth. In 2019, the country welcomed over 13 million tourists, up from 11 million in 2018. This growth can be attributed to various initiatives taken by the Ministry of Tourism under Nadia Fettah Alaoui’s guidance.
One such initiative is the ‘Vision 2020’ plan, which aims to make Morocco one of the top twenty tourist destinations in the world by 2020. The plan focuses on diversifying tourism offerings beyond traditional beach and cultural tourism and includes eco-tourism, adventure tourism, and sports tourism.
In addition to this, Nadia Fettah Alaoui has also focused on increasing tourism infrastructure in Morocco. This includes developing new hotels and resorts across the country while also upgrading existing ones to meet international standards.
The Minister of Tourism has also been involved in promoting Morocco as a safe destination for tourists. In recent years, there have been concerns over terrorism and safety issues in North Africa but Nadia Fettah Alaoui has worked hard to allay these fears through various marketing campaigns.
In conclusion, Nadia Fettah Alaoui is the current Minister of Tourism in Morocco. Her appointment has been well received by industry experts and stakeholders, and under her leadership, the tourism industry in Morocco has seen significant growth. Her initiatives and focus on diversifying tourism offerings, improving infrastructure, and promoting Morocco as a safe destination have contributed to this growth.