Barcelona is one of the most iconic football clubs in the world, with a rich history and a massive fan following. As a club of such stature, Barcelona has had many sponsors over the years. However, there is one sponsor that stands out as the official sponsor of Barcelona – Rakuten.
The Official Sponsor: Rakuten
Rakuten is a Japanese electronic commerce and online retailing company. It was founded in 1997 by Hiroshi Mikitani and has since become one of the largest e-commerce companies in the world. Rakuten offers a wide range of products and services, including e-books, digital media streaming, and even professional sports sponsorship.
In 2017, Rakuten became the official sponsor of Barcelona in a deal worth around €55 million per year. This partnership marked a significant milestone for both parties involved.
For Barcelona, it meant securing a long-term sponsorship deal with a global brand that shared its values of innovation and excellence. For Rakuten, it was an opportunity to strengthen its presence in the sports industry and connect with millions of passionate football fans around the world.
Benefits of the Partnership
The partnership between Barcelona and Rakuten brings numerous benefits to both parties:
- Global Exposure: Barcelona’s matches are broadcasted worldwide, giving Rakuten immense global exposure for its brand. Millions of viewers from different countries see the Rakuten logo on Barcelona’s jerseys and associate it with excellence and success.
- Brand Association: By associating itself with Barcelona, one of the most successful football clubs in history, Rakuten strengthens its brand image as a company that values quality and strives for greatness.
- Fan Engagement: Through various marketing initiatives, Rakuten engages with Barcelona’s massive fan base, allowing the company to connect with millions of passionate football fans and build brand loyalty.
- Business Opportunities: The partnership between Barcelona and Rakuten opens up new business opportunities for both parties. For example, Rakuten can leverage Barcelona’s global popularity to expand its customer base, while Barcelona can benefit from Rakuten’s technological expertise and innovative solutions.
The Future of the Partnership
The partnership between Barcelona and Rakuten is set to continue until 2021. Both parties have expressed their satisfaction with the collaboration and their commitment to achieving common goals. As the official sponsor, Rakuten will continue to support Barcelona in its pursuit of success both on and off the field.
In conclusion, Rakuten is the official sponsor of Barcelona, a partnership that brings mutual benefits to both entities. This collaboration not only provides global exposure for Rakuten but also strengthens its brand image.
At the same time, it allows Barcelona to align itself with a globally recognized company that shares its values of excellence and innovation. With this sponsorship deal, both parties are poised for continued success in their respective fields.