Lottie London is a popular cosmetics brand that has taken the beauty industry by storm. Their affordable and trendy products have gained a massive following among beauty enthusiasts around the world. However, many people are still unaware of who the owner of Lottie London is.
After conducting thorough research, we can confirm that Lottie London is owned by a UK-based company called “TSG Consumer Partners LLP.” TSG Consumer Partners LLP is a private equity firm that specializes in investing in consumer brands. They have invested in several other well-known brands such as Huda Beauty, IT Cosmetics, and Smashbox.
Lottie London was founded in 2014 by Charlotte Knight, who was just 25 years old at the time. Charlotte’s passion for beauty and her entrepreneurial spirit led her to create a brand that catered to millennials and Gen Z consumers who were looking for high-quality yet affordable makeup products.
Lottie London’s product range includes everything from lipsticks and eyeshadows to skincare products and makeup brushes. One of their most popular products is their “Stamp Liner,” which allows you to create the perfect winged eyeliner with just one stamp.
Since its launch, Lottie London has gained a massive following on social media platforms such as Instagram and TikTok. They have collaborated with several influencers and celebrities to promote their brand and products.
In 2018, Lottie London was acquired by TSG Consumer Partners LLP. The acquisition provided Lottie London with the resources they needed to expand their product range and reach new markets.
In conclusion, Lottie London is owned by TSG Consumer Partners LLP, a private equity firm that specializes in investing in consumer brands. The brand was founded by Charlotte Knight in 2014 and has since become one of the most popular cosmetics brands among millennials and Gen Z consumers. With their trendy yet affordable products, Lottie London shows no signs of slowing down anytime soon.
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