Who Is the South African Tourism Board?

By Michael Ferguson

The South African Tourism Board is an organization that is dedicated to promoting tourism in South Africa. This board is responsible for marketing South Africa as a travel destination, providing information to tourists, and supporting the tourism industry in the country.

What Does the South African Tourism Board Do?

The South African Tourism Board has a number of responsibilities when it comes to promoting tourism in the country. Some of these responsibilities include:

  • Marketing: The board markets South Africa as a travel destination through various channels including television, print, and online advertising. They also attend trade shows and events to promote tourism in the country.
  • Information: The board provides information to tourists about things like visa requirements, health and safety concerns, and local customs and traditions.

    They also offer support to tourists who may encounter problems while traveling in the country.

  • Industry Support: The board supports the tourism industry in South Africa by working with local businesses and organizations to develop new tourism products and services. They also provide training and education programs for people working in the industry.

Why Is Tourism Important for South Africa?

Tourism is a very important industry for South Africa. It contributes significantly to the country’s economy, providing jobs for millions of people across different sectors of the industry.

In 2018 alone, tourism contributed around R425 billion ($28 billion) to South Africa’s economy. This money was generated through various sources including accommodation, food and beverage services, transportation services, entertainment activities, and many others.

Conclusion

The South African Tourism Board plays a critical role in promoting tourism in the country. Through their marketing efforts, they help attract millions of visitors each year who come to see all that this beautiful country has to offer.

Tourism is an important part of South Africa’s economy and it provides jobs and opportunities for people across the country. With the help of the South African Tourism Board, this industry will continue to thrive and grow for years to come.